"Not only did I find the breadth and depth of the data impressive, but Vocus offered functionality that doesn't exist in any other software. We needed the media data presented in a software tool that would allow us to better serve our clients."

Challenge:

Solution:

Z!ng Public Relations must evaluate and select hundreds of contacts and publications across numerous industries to ultimately make the right pitch at the right time and net results for clients.

Vocus Public Relations provides a comprehensive media database integrated with complete contact management and campaign planning capabilities, giving Z!ng everything it needs to know about a contact and publication - all in one spot.

Benefits:

• World Class Media Lists - In minutes, the firm can hone in on the right individuals at target publications to focus pitches and create lists for each unique industry and company.
• More Efficient PR - Z!ng builds targeted lists in minutes and creates client reports in half an hour, instead of half a day.
• One Comprehensive System - With an integrated media database and detailed contact management, Z!ng spends less time searching for information - giving the firm essential time to devote to keeping clients in the news.
• World Class News Distribution - Vocus Email Campaigns eliminates the question of whether to follow-up with a phone call to ensure a contact received a release. Plus, editors can indicate their level of interest in a news release, enabling Z!ng to respond quickly.