Media Relations News and Updates

inVocus: News & Data Updates
Vocus: On-Demand Software for Public Relations Management

About inVocus...

	Media Blog	Seize the Day	Media Moves Archives	In Their Own Words	About Vocus

inVocus: Tracking and chronicling major media changes

Welcome to inVocus – our chronicle of major changes and trends in North American media. The rulebook of how the media operates, if one ever did exist, is gone. Print outlets are disappearing, profitable Web publishing remains unclear and the roles of the journalists left behind constantly change. Our Media Research Team makes thousands of daily updates to the Vocus Database. inVocus highlights the most important changes and interprets trends to help you understand the tidal wave that is transforming the media. Produced by experts with decades of experience creating content for print, broadcast and Web environments, inVocus is an excellent resource if following the media is important to your professional life.

Our content includes:

Daily Media Moves- Snapshots of important and interesting comings and goings of journalists, editors and bloggers.

In Their Own Words- Recorded interviews with journalists highlighting how they wish to be approached and pitched by public relations professionals.

Seize the Day - Focusing on one event and how a campaign can be built around it to advance a client’s cause. Published weekly 30 days in advance of each event.

The Media Blog- News, views and reports of emerging developments to help guide you through the ever-evolving media environment.

Thank you for taking the time to stop by.

--Beth Coleman, VP of Content Contact InVocus Contact us: invocus(at)vocus.com

Publisher
Beth Coleman oversees the Vocus Media Research Group and is responsible for the wide variety of content sets in the Vocus product. Prior to her employment with the company, she was Director, Knowledge Management, for the US offices of Burson-Marsteller. She was also employed by the US Securities & Exchange Commission as Assistant Director, Content Management and Electronic Reference Services. She holds a master's degree in information studies from the University of Maryland.

Editor in Chief
Katrina Mendolera was the mastermind behind Seize the Day and has written stories and lent editorial support to inVocus since its creation. Before joining the Vocus research team as a senior media researcher in 2007, Katrina worked in daily and weekly newspapers and covered Indigenous cultures across the globe from a small office in Cambridge, Mass. She holds a master’s degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Managing editor
Rebecca Bredholt has launched more than 18 award-winning magazines, overseen editorial departments of four national publications, and served as an editor for several consumer web sites before joining Vocus in 2006. She has also served as a web correspondent from Japan, South Africa, and Ukraine. She currently oversees the Magazine Research Team, attends as many MediaBistro events as possible and always forgets her Digg user name and log in. She holds a master’s degree in liberal studies from Rollins College.

Assistant editor
Kristina Elliott has assisted in editing inVocus daily since its launch, editing all content and fact-checking articles. Kristina has worked in magazines since 2006, when she joined WHERE Washington, D.C., as an editorial assistant covering local art and entertainment events. She joined Vocus in 2007 as a magazine team media researcher, where one of her major duties was collecting over 7,000 editorial calendars to add to the Vocus Database. Kristina graduated from the University of Maryland with a bachelor’s degree in English.

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