About inVocus

Welcome to inVocus– a media center that provides news researched and written by the Media Research Team of Vocus, parent of PRWeb and HARO. It is the mission of inVocus to chronicle major changes and trends in North American media. Armed with a team of researchers and industry professionals, the Media Research Group stays on the cutting edge of trends and changes to the ever-evolving media landscape. inVocus highlights the most important changes and interprets trends to help you understand the tidal wave that is transforming the media. Produced by experts with decades of experience creating content for print, broadcast and Web environments, inVocus is your resource for breaking industry news. Email us at invocus@vocus.com and follow us on Twitter @inVocus.

Media Blog:

The inVocus media blog keeps you up-to-date with the latest news and media trends, providing an in-depth glimpse into issues affecting the industry. Using daily research conducted by the Vocus Media Research Group as well as interviews with journalists, public relations professionals, and industry experts, we offer tips on how to stay ahead of the game, while allowing a look at newsrooms and publishing houses from the inside out.

Media Center:

Keeping you abreast of other media matters, the Media Center offers daily media headlines from across the Web that have been handpicked by the editor.

Media Moves:

Updated daily, our media moves section follows the most recent changes in the journalistic world. Whether journalists are shifting roles, being laid off, taking new jobs, or launching a publication, inVocus has it covered.

Journalist Spotlights:

The Journalist Spotlights offer readers an opportunity to learn more about specific media professionals and what they cover.  By providing details on a journalist’s news outlet and areas of reporting interest, PR pros are better able to understand who they are pitching.

Pitch an Event:

Each week, the inVocus team researches an upcoming event for our Pitch an Event feature. This provides suggested pitching tips for our PR readership. Pitch an Event includes background information for each event, additional resources and suggested points of departure compiled and written by Vocus staff who are well-versed in media and public relations.

Focus on the Media:

Our resident media authorities address issues and topics of the day and how they relate to the media industry in a weekly podcast. Join our former industry veterans every Tuesday as they analyze and give perspective to the latest news. (Archived)

Journalists on Twitter:

Featuring recent tweets from journalists, Journalists on Twitter offers a glimpse of who in the media industry is tweeting and how they’re using the real-time platform for news gathering and news promotion.

 

About Vocus

Vocus is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communications professionals from over 120,000 corporations, agencies and nonprofits use Vocus to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of communications campaigns. Vocus is the parent company to PRWeb, Help a Reporter Out (HARO) and iContact. It is headquartered in Beltsville, Maryland with offices in North America and Europe. For more information, visit www.vocus.com, call (800) 345-5572, or follow on Twitter @Vocus.