The power of video to PR pros


Between 2010 to 2011, Susan McLennan, owner of ReImaginePR, produced a video called Will to Survive. The video helped to become the voice for families of childhood cancer patients, who had long struggled for more awareness. The power of the video finally helped tip the balance when Canada proclaimed September Childhood Cancer Awareness Month. We [...]

Video a driving force in PR campaigns & pitches

Glossy media button

Video continues to be a driving force behind media initiatives on the web, whether it’s a newspaper, magazine, television news site or powerful online hub like Buzzfeed, which recently was reported as growing its video audience to 400 million monthly views. As video increasingly becomes a dominant part of the overall news media consumption, PR [...]

Recent changes at the Washington Post under Jeff Bezos

Concept - Digital News

The Washington Post has undergone a number of changes since Amazon co-founder Jeff Bezos purchased the paper last August from the Graham family. From staff changes to digital innovations, here’s a look at some of the most recent shifts at the storied newspaper. Katharine Weymouth, granddaughter of former post publisher Katharine Graham and current publisher [...]

Five TV blogs for the fall season

Television and internet production technology concept

As the fall season approaches so too does the return of favorite TV shows and the newest pilots. In honor of this, inVocus has compiled a list of five blogs focused on documenting, reviewing and loving television programming in all its forms. – As evidenced by its name, this blog is solely focused on [...]

Recent layoff roundup

News Jobs Lost

Every few months inVocus details the layoffs going on in the media industry as a means to show and report the regular shake-ups that impact news organizations across the country. The last couple of months show a number of layoffs happening, but it’s par for the course as the industry continues to struggle, evolve and [...]