The growth and significance of BuzzFeed

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Launched in 2006, Buzzfeed, the viral Internet media company that covers and provides content on such topics as politics, DIY, business and of course, kitties, has lately received a lot of attention in the media. The big news being that Andreessen Horowitz, a venture capital firm in Silicon Valley, is investing $50 million into Buzzfeed, [...]

Summer launches and initiatives in the media industry

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There have been a number of launches this summer, whether they were outlet, product or initiative, the media industry continues to strive towards growth. Here’s a look at some of the bright and shiny that has popped up over the last several months. Meredith Corp. announced this summer that it will launch Parents Latina in [...]

Magazine redesigns online and in print

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Redesigns are a constant within the media industry and news organizations frequently decide to try out new looks, either for aesthetics, a new mission or usability online. But there’s been an especially large number of magazine makeovers lately, so let’s look at who is putting on a new face: In July, Cosmopolitan.com debuted its revamped [...]

Editorial and advertising blur more lines at Time Inc.

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Advertising and editorial have gotten increasingly chummy over the last several years as the news industry struggles to find alternative, and lucrative, sources of revenue. Advertising has become such a focus that several media organizations reported that Time Inc. was taking into account how well a reporter’s content appealed to advertisers as a basis for [...]

PR Pros tell stories of social media and journalist engagement

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As we’ve discussed before, making connections is important, especially for PR pros with journalists. Social media has become a significant way of reaching out and engaging. At inVocus, we asked PR professionals to share the best connection they ever made through a social media platform. Here are the top five stories: Elizabeth Horodnyk, marketing communications [...]