Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of web publishers pinning at least some of their hopes on a tactic variously known as native advertising, custom content or branded content… More via AdAge.com
New York Times guild members approve contract
Guild-represented employees at the New York Times voted 521-to-64 — with one abstention — in favor of ratifying a new contract, reports the Newspaper Guild of New York… More via JimRomenesko.com
Television: the next screen for publishers?
By TJ Raphael
By 2017, about 600 million televisions worldwide will be connected to the Internet, at least according to the Connected TV Forecasts report from Digital TV Research.
At the start of the decade there were an estimated 48 million Internet connected televisions in the United States or 45 percent of the global total. By 2017, it is expected that there will be 147 million Internet connected televisions in the U.S., which will account for 25 percent of the global total. China will have 93 million connected TVs by 2017, up from a mere 2 million at the end of 2010… More via FolioMag.com
Top 5 companies with the most Twitter followers
By Mike Thiessen
Twitter, since its launch in 2006, has taken the world by storm… cyber texting, or “tweeting,” as it is commonly called, has become so popular in recent years that Twitter now has over 500 million active users. Considering how powerful word-of-mouth advertising can be it is no surprise that big name companies have chosen Twitter as a form of marketing… and some of them are certainly leading the crowd… More via Beta.Fool.com
Warren Buffett closes former Media General newspaper in Virginia
By Andrew Beaujon
The Manassas (Va.) News & Messenger will stop printing at the end of 2012, Steve Jordan reports. Warren Buffett’s Berkshire Hathaway bought the paper from Media General when it purchased most of the chain’s other newspapers in May. Berkshire’s World Media division runs the newspapers… More via Poynter.org