Editor’s media picks – 3/28

Buyouts | Please post your latest news here

Gannett sites are weighing hundreds of buyout applications after Corporate extended offers to 665 eligible employees in February. Management will soon notify those who made the final cut… More via Gannett Blog

Checking in with Reality Weekly
By Amy Wicks

REALITY CHECK: With 13 issues under its belt, how is it going at Reality Weekly? According to a spokesman, the American Media Inc. title is selling 100,000 copies a week and is already profitable… More via WWD.com

How much do Twitter and Facebook boost local news-site traffic?
By David Brauer

Anyone who follows me on Twitter or Facebook knows I’m a social media addict. For this stay-at-home writer, it’s part source convention, part water cooler, part MinnPost traffic-driver.

But as local news organizations like the Star Tribune, Pioneer Press and MPR push their staffs to spend more time tweeting, updating and Pinteresting, just how much do readers actually click through to the underlying journalism? … More via MinnPost.com

It’s official: Bay Citizen, Center for Investigative Reporting will merge
By Andrew Beaujon

The “exploration” is at an end. At a meeting today, the Center for Investigative Reporting and the Bay Area News Project, which runs The Bay Citizen, agreed to formally merge their operations. CIR says in a news release: … More via Poynter.org

Procter & Gamble shifts ad spend from TV to magazines
By Dan Monk

Procter & Gamble Co. is still the nation’s biggest advertiser, but it’s dialing back those marketing dollars and shifting some of its focus from television to magazines.

Figures from Kantar Media show P&G (NYSE: PG) spent $2.95 billion in 2011, down 5.4 percent from the prior year. P&G remained the nation’s largest TV advertiser despite a 6.8 percent spending dip to $1.7 billion… More via BizJournals.com


Katrina M Mendolera

Katrina Mendolera took the helm of inVocus as editor in chief in 2009, and has been running the site ever since. She initially joined Vocus as a senior media researcher for newspaper content in 2007. Prior to that, Katrina worked in daily and weekly newspapers. She holds a master’s degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University. She is also an editor with Booktrope Publishing and the author of Fractured Dream (The Dreamer Saga). Email: krandall(at)vocus.com.

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