Editor’s media picks – 3/30
Another year, another City Paper Best Of issue, and another sketchy ad placement. The picture above. You can see the small text that says it’s an advertisement, but here’s the thing—if you’re skimming the page, you assume that Wonderland won “D.C.’s Best Bar and Grill” and just paid for an ad to trumpet that… More via DCPorcupine
Google Customer Survey questions are an offbeat alternative to a paywall
By Andrew Beaujon
Speaking at the Guardian’s Open Weekend event, Guardian editor Alan Rusbridger asked readers what they’d be willing to give in exchange for the paper’s journalism: money, time or data.
Rusbridger, do I ever have an economic model to throw out at your next chat. Google Customer Surveys are these odd wee questions that interrupt articles at sites that employ them. You tell the box what you like about movie theaters, for example, and then you can read about someone accused of making bomb threats to local schools… More via Poynter.org
The Internet killed the magazine star. There’s been a major round of layoffs at Maxim magazine. Senior Editor Seth Porges is at least one employee who got the axe, according to our sources and confirmed by a recent update to his Twitter bio that now lists him as “EX-MAXIM”… More via TechCrunch.com
Time Inc. dominates in Twitter followers
By Ioanna Opidee
With use of social media reaching near ubiquity among the U.S. population, its importance to publishers cannot be overstated. Twitter, specifically, has emerged as one of the most important platforms in the space, which has resulted in magazine publishers scrambling to up their number of followers… More via Foliomag.com
The true promise of social media drowned out by self-promotion
By Phil Johnson
In the past five years, social media has changed the world. It has redefined the press, contributed to geo-political revolutions and certainly turned the advertising industry on its head. It has altered the way we communicate with our families. With a few keystrokes we can reconnect with distant elementary school friends and lost lovers.
It has brought tremendous utility for business people. With platforms like LinkedIn, we’re never more than a few steps away from networking with anyone in the business world, whether they want to or not. I can’t imagine giving up the immediacy and the instantaneous access that I get to trending news and public opinion through Twitter… More via Ad Age