Editor’s media picks – 4/19

ELLE launches e-commerce initiative on Facebook
By Erin Dostal

Hearst Digital Media, has launched its first e-commerce campaign for Facebook, said Kevin O’Malley, senior VP, publisher and CRO at ELLE.

8thBridge, a provider of social e-commerce technologies and services, powers the campaign

“Everybody’s trying to figure out, now that we’ve had this race to build fans on Facebook [is] now what? How do we leverage this in a way that’s meaningful for us?” O’Malley said. That was the fundamental goal of this e-commerce on Facebook – or s-commerce, for social commerce – campaign,” he said, adding that the magazine sought to build engagement among their fans and advertisers… More via Direct Marketing News

Media General receives ‘numerous inquiries’ for its newspapers
By John Reid Blackwell

Media General Inc. has received “numerous inquiries” from potential buyers of its newspaper properties, executives with the Richmond-based company said Wednesday as it reported a wider first-quarter net loss than a year ago.

The parent company of the Richmond Times-Dispatch also said it had an operating profit in the quarter largely because of improved results at its television stations… More via Richmond Times-Dispatch

New York Times sees digital ads droop
By Peter Kafka

The New York Times says its digital paywall strategy is a success with consumers. But its digital advertising business stumbled last quarter, and dropped by 2 percent.

Times CEO Arthur Sulzberger Jr. blamed “uneven U.S. economic environment and uncertain global conditions” for weak ad sales in general — overall ad sales were down 6.1 percent at the publisher’s core News Media Group — and said digital sales were “under pressure in the first two months of the year.” … More via AllThingsD.com

The newsonomics of risking it all
By Ken Doctor

Alfredo Corchado was used to getting mortal threats. He received three in Mexico, but now he was in a Laredo bar, north of the border.

You better stop what you’re doing, or you’ll end with a bullet in your head and your body in a vat of acid, he was told. And then we’ll deliver the bones to your family in El Paso.

It was a chilling warning, or at least we’d expect it to put a chill into Corchado. An investigative reporter for the Dallas Morning News (and a former Nieman Fellow), he’s been covering the ravages of drug trafficking for years, much to the concern of his parents living, as the traffickers plainly know, in El Paso… More via Nieman Journalism Lab

Katrina M Mendolera

Katrina Mendolera took the helm of inVocus as editor in chief in 2009, and has been running the site ever since. She initially joined Vocus as a senior media researcher for newspaper content in 2007. Prior to that, Katrina worked in daily and weekly newspapers. She holds a master’s degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University. She is also an editor with Booktrope Publishing and the author of Fractured Dream (The Dreamer Saga). Email: krandall(at)vocus.com.

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