Kelly Liyakasa has joined AdExchanger.com as an associate editor. In this role, she covers programmatic media, marketing, advertising and e-commerce for the website. Liyakasa previously served as an associate editor for CRM Magazine, where she was responsible for writing features, news, analysis and blogs about sales and enterprise strategy in the customer relationship management (CRM) industry. Before that, she served as a senior staff editor at WAG magazine.
AdExchanger.com is an advertising news site promoting discussion and an exchange of ideas between agencies, ad networks, data providers and ad technology companies. It is updated on a daily or weekly basis.