Marketing automation can help companies engage with their prospects so they feel confident about their purchasing decisions and at the same time, increase their loyalty to the business in question. Marketing automation should be designed so that any marketer managing it can become more effective and transparent in their communications.
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
By 2020, customers will manage 85% of their relationships without talking to a human.
36% of companies with $500M or more in revenue have automation solutions.
Less than 9% of companies with less than $500M in revenue have purchased automation solutions.
64% of CMOs have either an informal process or no process to manage their marketing automation.
-The Annuitas Group
79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
More sales reps make quotas (9% higher) and enable a shorter ramp up time for new reps (10% faster) with marketing automation leads.
The Vocus Marketing Suite simplifies and automates your process with everything you need to find more leads, nurture better leads, and deliver superior results in less time, letting you get back to what really matters.
To mark the Spring '14 release of the Vocus Marketing Suite, we're bringing you The Manifesto and Vocus' vision for the future of marketing automation software. With an industry-leading suite of tools that helps attract and engage customers, nurture and convert leads, and measure and improve marketing efforts, this evolution of the Marketing Suite adds three critical components, including automated workflows, lead scoring and Salesforce.com integration.
The Vocus Marketing Suite is a comprehensive automation solution that helps you easily and efficiently engage prospects, nurture high-quality leads and drive results.
Get found on search engines like Google and Bing with tools to both list your business and amplify your content.
Track and record every touch with your prospects across email, social media, landing pages, news releases and website visits.
Get unique insights into which channels, campaigns and content deliver meaningful results by tracking your campaign funnel from engagement to conversion.
Target the right leads with the right content using segmentation, as well as improve your campaigns with A/B testing to make sure your messages are resonating.
Improve your marketing efficiency with lead scoring. Easily customize the scoring criteria and the software automatically qualifies your leads, so you can engage with confidence.
Sync your sales and marketing data with fully automated Salesforce.com integration, and deliver quality leads to the sales team seamlessly.
Create effective email campaigns with 700+ easy-to-use professional templates and top-rated deliverability.
Generate news coverage with real-time media opportunities from more than 30,000 journalists and bloggers from top-tier outlets looking for an expert like you.
Nurture customers with intelligence. Deliver the right content at the right time by creating custom experiences using the most intuitive workflows in the industry.
Create great looking, mobile responsive landing pages in minutes. Drive, track and measure action on email, social and your website.
Find great content for your next blog, tweet or post with the Recommendation Engine. Amplify your content across the web and media to ensure that your content is found by qualified prospects.