Measuring Public Relations for Marketing Success

Part of a series of Webinars sponsored by Vocus, Inc.

How do you accurately measure the ROI of PR to get the executive team to take notice? Showing numbers is essential but putting them into context is the key. Knowing where to begin is often the hardest part of measurement. How do you determine your own success? Join us to examine how industry-leading organizations have been able to use PR management technology to tackle the ROI challenge and better manage and measure their PR efforts.

Friday, October 12 from 2 - 3 pm ET.

Speakers:
Dr. Donald Wright, Professor of Public Relations, Boston University
Kirkland Ahern, Ph.D, AVP of Analytics & Corporate Communications, Wachovia Bank

Please complete the form below to register for this Webinar.

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What clients have to say about Vocus

"The primary reason we selected Vocus was because of the National Media Database. Since we implemented Vocus Public Relations, the number of news clips we've received has doubled."
- Texas Guaranteed Savings & Loan

"Vocus public relations software has allowed us to cut down our busy work by 50 percent and increase our media coverage by 60 percent."
- Healthways

"We've increased our productivity by 50 percent since adopting Vocus Public Relations. It's like having an additional staff member."
- Goodwill Industries