Analyze Social Media

Engaging and monitoring the new world of social media are the big first steps, but once you've jumped in, how do you evaluate and measure the impact and success of these new efforts? While the number of followers you have on Twitter, how many ReTweets you get or even the number of a "fans" your organization draws on Facebook can show you how far your message is traveling, the real determining factor of your success is if you're meeting your company's goals and impacting the bottom line.

Analyzing the Impact of Social Media:
From Twitter to Facebook

Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.

Learn how to analyze the impact of social media on your organization's online reputation. In the whitepaper, you'll find tips on how to:

Evaluate your online reputation

Generate sales leads

Maximize the reach of your message

Gauge customer satisfaction

Increase brand recognition

Download a Free replay of the
webinar that took place on May 21, 2009

As the social media landscape continues to grow and change, make sure your analysis provides an accurate assessment of the impact social media has on your company.

Listen to Sarah Evans, moderator of #journchat, a weekly live chat between PR professionals, journalists and bloggers on Twitter and creator of PRsarahevans.com and Elizabeth Friedland account executive with TrendyMinds, an experienced “Buzz Creator” for client services and products.

Learn how you can effectively implement, measure and analyze the social media in your PR program from Twitter to Facebook.

Download and discover how to:

Highlight the results that impact your company the most

Follow your message across the social media landscape

Monitor not only your news but also that of your competitors

Spotlight your results in a way that will deliver a stronger impact