Does Traditional Media Still Matter?

With social media seemingly taking over the world, it's left many PR professionals wondering - does traditional media still matter to your PR strategy? What role should traditional media play and is it still an effective way to build awareness and reach your target audience?

Define the Role Traditional Media Plays in Your Communications Plan

Join Donald K. Wright, Professor of Public Relations at Boston University and Annie Jennings, CEO of Annie Jennings PR to learn ways that you can make the most of traditional media to build awareness and boost your PR success.

Get educated without leaving your desk! Attend this hour-long webcast to learn how you can define the role traditional media should play in your overall strategy for maximum results.

August Whitepaper: Leveraging the Power of Traditional Media

With the turmoil facing the traditional media landscape and the growing buzz surrounding social media, you might be wondering where traditional media fits into your PR strategy and if it provides any real value to your PR campaigns.

The short answer is: yes, traditional media is still quite relevant.

Our latest whitepaper will give you tips on how to

• Expand the reach of your campaigns
• Build stronger relationships with key journalists
• Generate even more coverage

So, what role should traditional media play in your strategy? Learn by downloading this FREE Vocus Whitepaper!