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Creating an Effective Social Media Strategy: The Do's and Don'ts of Online Participation
Creating an effective social media strategy for PR is as much about what to do as what not to do. Before you jump in, it is important to develop guidelines to not only help you understand the current landscape but to help shape it.
Social media is about conversation and in many ways reflects the same basic tenants of traditional public relations strategy and outreach.
From identifying spokespeople to researching targets and outlets to knowing when and when not to engage, this paper will help you learn how to build a successful social media strategy for your company that helps you enhance the success of your marketing campaigns by leveraging these powerful new channels.
- Bring about awareness of your brand using Facebook, Twitter, YouTube and more!
- Avoid negative publicity for your brand due to a lack of planning
- Stay on top of online conversations that effect your online reputation and that of your competitors
- Attract “followers”, “fans” and “retweets”
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