Choosing the Right News Distribution Channels

Distribution may not be as intriguing as audience identification, developing a clever positioning statement or pulling together key messages, but it is none-the-less important For all the effort that goes into identifying audiences and creating captivating content, if distribution is the least well-conceived facet of a public relations campaign, then outreach efforts just might be a waste of time and resources. This whitepaper and webinar aim to provide you with useful and proven public relations strategies you can build solid relationships with the reporters that are important to you or your organization.

"Moving Beyond the Wire: Tips for Making the Most of Distribution Channels"

Relying on traditional wire services that deliver your press release - along with thousands of others - is a weak strategy. More and more, research indicates people - prospects, customers and journalists alike - are turning to the Web first to find information that interests them.

This whitepaper reviews a number of the channels available and provides an analysis of the strengths and weaknesses of each and tips to make the most of the distribution channel you choose.

Distribution in the New Era of Social Media

Free On-demand Webinar!

Are you putting as much time and effort into your distribution strategy as you put into all the other elements of your communications campaign? After all, if no one sees your messages, they won't be effective! Distribution strategy is a crucial part of a successful campaign. And with the broad range of traditional, online, and social media outlets making up today's media landscape, it's more important than ever to make each channel work best for you.

Join Brian Solis, Principal of FutureWorks, an award-winning PR and New Media agency based in Silicon Valley for this FREE session and learn how to:

• Choose the most appropriate distribution channels for your news - including traditional, online and social media outlets
• Leverage the strengths of each distribution channel to maximize the reach of your message
• Ensure your messages are unified - no matter which methods and channels you use to distribute them
• Effectively track results for each distribution channel

Don't miss the opportunity to hone your distribution strategies! Register for our FREE on-demand webinar today!