Public Relations Planning
The changes in the media landscape and PR industry over the last 18 months have been extraordinary - and for many, both dramatic and unanticipated. Which leads us to ask - what's coming next?
"Meeting Change: Public Relations Planning in 2010"
When your traditional yearly PR planning process is based around an audit of goals, objectives, tactics and results from the previous 12 months and then analyzing and processing that information to lay out plans for the coming year, how do you prepare for what isn't on the horizon yet?
Download a copy of Vocus' latest whitepaper, "Meeting Change: Public Relations Planning in 2010", and learn practical ways to develop a PR program that's equipped to meet the uncertainty that will surely face the PR community in 2010. Learn more about the skills, processes and tools that will help you meet the challenges of the changing PR industry, and you will build a more adaptable and dynamic program.
PR Planning Considerations for 2010
Free Webinar Replay
Featured Speaker: Deirdre Breakenridge,
Author and President, PFS Marketwyse
In 2009, the PR industry experienced unprecedented change. Are you ready for what 2010 may have in store? Vocus recently conducted a survey of PR and Marketing Professionals to learn how they are planning for new developments in the field - be the first to see how they're preparing for the upcoming year with our free webinar replay!
Download this free webinar replay to learn the results of our 2010 industry survey and listine to the discussion of proactive planning strategies for the changing media landscape of 2010. Find out where your resources are best spent in order to meet the increasing PR challenges of both today and tomorrow.
Industry veteran, Deirdre Breakenridge, President, PFS Marketwyse and Author of "Putting the Public Back in Public Relations" presents the survey results and discusses strategies for:
- Targeting the right resources, technologies and outlets
- Scaling your staff, resources and program dollars
- Utilizing traditional and social media to create repeatable successes
Don't miss the opportunity to learn from your peers! This webcast will provide you with practical, real-world guidance that you can begin immediately applying to your organizations 2010 PR and Marketing plans.
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