Ready to master the art of branding? We compiled advice from 14 well-known and respected marketers and authors.
See what experts like Chris Brogan, Scott Monty, Laura Ries and the American Red Cross branding team had to say. Their answers, illustrated by Gapingvoid's Hugh MacLeod, provide timeless advice to guide your business's branding efforts
The media evolved rapidly in 2013. Don’t let your PR strategy fall behind the times. Here’s how you can keep up with the changes.
Newspapers chose iPhones over high-resolution cameras, reporters embraced social media in a new way, paywalls provided a revenue boost, and Amazon CEO Jeff Bezos bought The Washington Post. But what does that mean for your 2014 PR strategy?
Everybody is talking about native advertising - in fact, so many people are talking that it’s difficult to navigate the many articles on the topic.
Vocus delivers everything you need to know to determine if sponsored content is the right fit for your media mix. We'll help you integrate sponsored content into lead conversion cycles, identify native advertising opportunities, build and test a native ads program and follow FTC regulations.
Marketing automation is the future, but 85% of companies report they don’t get all they can from it. Get the keys to unlocking its full potential.
Despite typical revenue increases of 10% in six months, most businesses stop short of achieving automation's full potential. Vocus will take you to the next level. Get strategic and unlock huge ROI by identifying KPIs based on your lead flow, building effective campaigns with content based on buyer personas, and using data to optimize faster and automate better.
The world’s second biggest social network is about to change the online marketing landscape. Get your business ready for Google+.
The world’s second biggest social network is about to change the online marketing landscape. Download our Google+ Guide for everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.
Planning your 2014 digital marketing mix? Make the right choices with expert advice from leading marketers and brands.
It’s planning season and the pressure is on. How will you make the right choices for your 2014 digital marketing mix? Written with a team of digital marketing’s foremost technologists and innovators, our guide explains 2014’s key trends, what they mean for you, and how to make them work with your brand’s strategy.
Want to really get ahead in social media? For best results, learn to analyze, track and report your social ROI.
Want to really get ahead in social media? For best results, learn to analyze, track and report your social ROI. Discover how to track and measure all the way from engagement to final sale with tips and tactics from experts including Marshall Sponder, Christopher Penn and Google’s Justin Cutroni.
Content marketing is this year’s hot trend and it’s getting crowded. Our guide helps you cut through the noise and generate real results.
Content marketing is this year’s hot trend and it’s getting crowded. Our guide helps you cut through the noise and generate real results. This guide gives you eight checklists for creating content that stands out and delivers value to customers. Download it to elevate your campaigns above the “me too” content crowd, integrate content with social and search to connect better, and create integrated experiences that engage and delight.
Local customers are looking for your business right now. Connect with them before your competitors do, using effective social, search, email and PR tactics.
Local customers are looking for your business right now. Connect with them before your competitors do. Our local marketing guide delivers the strategies and tactics you need to drive customers to your business, including local search and listings management, social media community building, targeted email campaigns, and local media and blogger relations.
Delivering real business results with Facebook can be tough. This guide helps you navigate the new features, tactics and best practices you need to succeed.
Delivering real business results with Facebook is tough. Brands are crowding in, users expect more, and marketers struggle to keep up with new features. Based on interviews with Facebook staff, marketing experts and the latest research, our Marketer’s Guide to the New Facebook is your roadmap to the new features, tactics and best practices you need to know. This guide covers Graph Search, promoted posts, targeting, segmentation and more.
Take your business to the next level with these online marketing tactics and tools.
Until recently, most small and medium-sized businesses could survive—and, in some circumstances, thrive—without investing much time or money into marketing. A typical small business owner might place a few newspaper ads, attend some trade shows, or send direct mail with coupons or discounts to incentivize new business. Tactics like email marketing, social networking, search engine optimization, and large-scale public relations, however, were left to the big boys with the big budgets.
When social media users express a need for your product or service, engaging can yield the biggest social media results.
Buying Signals are 2013’s big social media marketing opportunity. Tweets and posts can signal people who could really use your product or service. When nurtured, they become genuine leads and sales for your business. But they’re useless unless you understand how to use them. Vocus has created a guide with MarketingProfs to help you cultivate new customers using Buying Signals. From finding prospects to engaging them, our Buying Signals guide shows you how to mine Twitter, which tools to use, and how to convert a buying signal into a sale.
Planning your 2013 marketing strategy? Don’t use guesswork when last year’s figures can show you the way.
The right metrics can pinpoint your strengths and weaknesses, indicate the tactics you need to improve, and help you align your campaigns with your company’s goals. But which metrics are the right ones? A modern marketing campaign yields plenty of figures, not all of which are created equal. This can disrupt your planning unless you know what you’re looking for. We’ve created a guide to 10 key metrics that give you an all-round view of your 2012 performance, and where to go from here. As well as a guide to the numbers, you’ll also find the tips and tactical advice to turn up your performance in each area this year.
The media industry is changing fast. And that’s great news-as long as you understand what’s going on.
Compiled by the experts of the Vocus Media Research Team, the report explains the latest media developments and how you can work with them to get your message out there. If you're a PR pro or marketer, it's all the insight you need to perfect your media strategy for 2012, including what's happening in newspapers, magazines, TV and radio; who's thriving, who's closing, and what it means for you; and what type of stories and content reporters are looking for.
In March 2012, Facebook rolled out its Timeline to brand pages. The opportunities Timeline offers your business are huge.
You can tell your company's whole story. Excitement aside, though, many businesses are nervous. This guide covers everything you need to know.
Adapting, Surviving and Reviving: An Analysis of the Changing Media Landscape by the Vocus Media Research Team
In 2010, the media industry experimented with new models, embraced social media practices, and adopted a digital-first mentality through mobile applications and an online focus.
Create content worth looking for with this collection of golden tips from the experts.
See what Joe Chernov, Ann Handly, Scott Stratten and Adam Singer have to say about Content Marketing.
With the turmoil facing the traditional media landscape and the growing buzz surrounding social media, you might be wondering where traditional media fits into your PR strategy
Does it provide any real value to your PR campaigns? The short answer is yes, traditional media is still quite relevant.
Engaging and monitoring the new world of social media are the big first steps, but once you’ve jumped in, how do you evaluate and measure the impact and success of these new efforts?
With the explosion in social media, public relations has become an integral tool to generate interest not just among journalists but consumers, investors and other key stakeholders.
2010 was tricky for most marketing and PR professionals. Tight budgets. Downsized offices. Doing more with less.
So what does 2011 hold for you? Download 2011 PR Planning Survey and find out what your peers think about social media in 2011, the challenges and new responsibilities of communications pros, and the other industry trends they see emerging. Download the whole survey, complete with expert analysis, to get a snapshot of your industry that could really improve your marketing and PR efforts (not to mention your bottom line) in 2011!
Vocus brings you a collection of social media success stories that rewrite the book on how organizations can engage their audiences online.
At Vocus, we embrace social media. All businesses should – even if they’re just using it to listen to their customers. Some organizations, however, are doing more than just listening and talking. They’re being creative; they’re using the power and reach of social media to engage their audiences in projects that go way beyond monitoring, reputation management and online coupons. You won’t find a formula for success here, or a prescribed process – but you might find inspiration in these snapshots of brands who dared to be a little bit different.
Re-emerging Trend in 2010: Integrating Marketing and PR
Learn why PR professionals must develop a mix of skills to shape and implement new communication strategies to reach new breeds of information consumers through social media channels.
Blurring Lines, Turf Battles and Tweets: The Real Impact of Integrated Communications on Marketing and PR
Vocus surveyed 966 public relations professionals about their perceptions of integrated communications. Key findings in this study indicate the lines between PR and marketing are indeed blurring, though some "turf battles" remain evident.
What Makes an Influencer: a Survey by Vocus and Brian Solis
Vocus teamed up with Brian Solis to answer a burning question - what makes an online influencer? From August 25, 2010 to September 10, 2010, we surveyed 739 marketing and communications professionals on their perceptions of online influence - and the results have cast a fascinating light on this trickiest of social media debates.
A Guide to turning your news into online content that grabs attention, creates buzz and takes on a life of its own.
People are paying less attention to established media voices. When they want information, they go online to seek it out for themselves with search and social media. Concerned as a marketer? don't be says Lee Odden. You can catch their attention by providing the information they need and helping them find it.
Distribution may not be as sexy as audience identification, developing a clever positioning statement or pulling together key messages, but it is none-the-less important.
For all the effort that goes into identifying audiences and creating captivating content, if distribution is the least well-conceived facet of a public relations campaign, then outreach efforts just might be a waste of time and resources.
A two-part toolbox of expert tips, tactics and nuggets of wisdom for winning social media followers and keeping them engaged.
Here's your second installment of how to win, connect with and keep more followers and fans than you thought possible.