White Papers

 Sometimes you just need some help finding the path to marketing success. Vocus white papers provide experience-based insights into the day-to-day management of marketing, social media and PR campaigns.

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Eight Great Ways to Generate Publicity

Eight Great Ways to Generate Publicity

Need publicity but having trouble finding news to share? Consistently produce story ideas for the media and influencers using eight tried-and-true tactics.

As a public relations (PR) practitioner, you’re tasked with not only facilitating relationships with stakeholders and audiences, but also making your brand newsworthy on a consistent basis. So, how can you stay relevant when newsworthy items are scarce? Your company can’t parade the same product, service or volunteer opportunity in front of your viewers day after day, month after month. You need to offer the media and your online communities something fresh. The question is what to offer when you don’t have anything new to announce.

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Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business

Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business

Pitching your product, service or company news is an increasingly competitive art. How do you stand out from the competition and earn the attention you need?

Newspapers, magazines, websites and blogs are under pressure to keep up with the 24/7 news cycle. This means that media outlets of all kinds need help coming up with more sources and ideas for story topics. Your company has the chance to land big media opportunities...if it can connect with reporters in the right way and time. This guide will help you secure publicity by teaching how to deliver the perfect pitch.

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The State of Public Relations 2014

The State of Public Relations 2014

Some online voices would have you believe digital and social media are transforming public relations, but is that really true?

Vocus and Market Connections teamed to survey of 325 marketing and PR pros and discovered several myths and trends impacting the PR industry. The report will show you how only half of the industry has adapted digital content and SEO tactics, why social is becoming increasingly important to media relations, and top concerns facing industry communicators.

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Measure and Maximize PR Impact

Measure and Maximize PR Impact

PR pros face mounting pressure to show how their efforts impact the bottom line. But how can you capture the ROI?

Vocus' Measure and Maximize PR Impact guide will help you define the metrics that matter and present them to key stakeholders, establish PR measurement standards and deliver better results, use monitoring to respond to real-time trends, and measure, test, improve and maximize PR impact across all channels.

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How to Beat Content Marketing Overload

How to Beat Content Marketing Overload

Your customers are inundated with content. Sooner or later, this overload of information competing for limited attention will overwhelm them and bottom out ill-prepared marketing strategies.

Stand out now and in the future with tactics from Vocus' 'How to Beat Content Marketing Overload' guide. It will show you how to capture attention using a variety of media, make your idea stick with transmedia storytelling, and increase brand awareness through seamless offline and online experiences.

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Social Media Marketing & PR Cheat Sheets

Social Media Marketing & PR Cheat Sheets

Every day a new piece of content emerges with best practices for Facebook, Twitter and the rest. But which tactics are most effective? Get your social media cheat sheets!

Our cheat sheets show you tips and tricks for Facebook, YouTube, Pinterest and seven other social networks essential to social media marketing and PR success. Stand out with visuals. Increase brand awareness. Choose the right network for your message. And reach your target audience.

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Boost Your Bottom Line With Social Good: The Case for Cause Marketing

Boost Your Bottom Line With Social Good: The Case for Cause Marketing

Increasingly, consumers demand socially-conscious corporate citizens. That makes cause marketing a lucrative option for brands.

A recent survey shows that 91 percent of global consumers will switch brands to one associated with a good cause given comparable price and quality. Learn the right way to do cause marketing from start through execution with our free eBook.

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State of the Media Report 2014

State of the Media Report 2014

The media evolved rapidly in 2013. Don’t let your PR strategy fall behind the times. Here’s how you can keep up with the changes.

Newspapers chose iPhones over high-resolution cameras, reporters embraced social media in a new way, paywalls provided a revenue boost, and Amazon CEO Jeff Bezos bought The Washington Post. But what does that mean for your 2014 PR strategy?

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The Comprehensive Guide to Native Advertising

The Comprehensive Guide to Native Advertising

Everybody is talking about native advertising - in fact, so many people are talking that it’s difficult to navigate the many articles on the topic.

Vocus delivers everything you need to know to determine if sponsored content is the right fit for your media mix. We'll help you integrate sponsored content into lead conversion cycles, identify native advertising opportunities, build and test a native ads program and follow FTC regulations.

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The Google+ Guide

The Google+ Guide

The world’s second biggest social network is about to change the online marketing landscape. Get your business ready for Google+.

The world’s second biggest social network is about to change the online marketing landscape. Download our Google+ Guide for everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.

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How to Measure Social Media

How to Measure Social Media

Want to really get ahead in social media? For best results, learn to analyze, track and report your social ROI.

Want to really get ahead in social media? For best results, learn to analyze, track and report your social ROI. Discover how to track and measure all the way from engagement to final sale with tips and tactics from experts including Marshall Sponder, Christopher Penn and Google’s Justin Cutroni.

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How to Content Market (Better Than the Competition)

How to Content Market (Better Than the Competition)

Content marketing is this year’s hot trend and it’s getting crowded. Our guide helps you cut through the noise and generate real results.

Content marketing is this year’s hot trend and it’s getting crowded. Our guide helps you cut through the noise and generate real results. This guide gives you eight checklists for creating content that stands out and delivers value to customers. Download it to elevate your campaigns above the “me too” content crowd, integrate content with social and search to connect better, and create integrated experiences that engage and delight.

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State of the Media Report 2013

State of the Media Report 2013

Social media changed the game for reporters, publications, news consumers and PR pros. See how the role of social media has expanded and what it means for PR.

Vocus surveyed journalists on a range of activities from social media research to pitching preferences. Understand better how media professionals use social media so you can keep your PR strategy on the cutting edge.

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2012 State of the Media

2012 State of the Media

The media industry is changing fast.  And that’s great news-as long as you understand what’s going on.

Compiled by the experts of the Vocus Media Research Team, the report explains the latest media developments and how you can work with them to get your message out there. If you're a PR pro or marketer, it's all the insight you need to perfect your media strategy for 2012, including what's happening in newspapers, magazines, TV and radio; who's thriving, who's closing, and what it means for you; and what type of stories and content reporters are looking for.

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15 Content Marketing Nuggets

15 Content Marketing Nuggets

Create content worth looking for with this collection of golden tips from the experts.

See what Joe Chernov, Ann Handly, Scott Stratten and Adam Singer have to say about Content Marketing.

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Analyzing the Impact of Social Media: From Twitter to Facebook

Analyzing the Impact of Social Media: From Twitter to Facebook

Engaging and monitoring the new world of social media are the big first steps, but once you’ve jumped in, how do you evaluate and measure the impact and success of these new efforts?

With the explosion in social media, public relations has become an integral tool to generate interest not just among journalists but consumers, investors and other key stakeholders.

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Ten (and a Half) Great SM Successes

Ten (and a Half) Great SM Successes

Vocus brings you a collection of social media success stories that rewrite the book on how organizations can engage their audiences online.

At Vocus, we embrace social media. All businesses should – even if they’re just using it to listen to their customers. Some organizations, however, are doing more than just listening and talking. They’re being creative; they’re using the power and reach of social media to engage their audiences in projects that go way beyond monitoring, reputation management and online coupons. You won’t find a formula for success here, or a prescribed process – but you might find inspiration in these snapshots of brands who dared to be a little bit different.

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Integrated Marketing and PR

Integrated Marketing and PR

Re-emerging Trend in 2010: Integrating Marketing and PR

Learn why PR professionals must develop a mix of skills to shape and implement new communication strategies to reach new breeds of information consumers through social media channels.

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Influencer Grudge Match: Lady Gaga versus Bono!

Influencer Grudge Match: Lady Gaga versus Bono!

What Makes an Influencer: a Survey by Vocus and Brian Solis

Vocus teamed up with Brian Solis to answer a burning question - what makes an online influencer? From August 25, 2010 to September 10, 2010, we surveyed 739 marketing and communications professionals on their perceptions of online influence - and the results have cast a fascinating light on this trickiest of social media debates.

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Catching a Bigger Audience with Online Content

Catching a Bigger Audience with Online Content

A Guide to turning your news into online content that grabs attention, creates buzz and takes on a life of its own.

People are paying less attention to established media voices. When they want information, they go online to seek it out for themselves with search and social media. Concerned as a marketer? don't be says Lee Odden. You can catch their attention by providing the information they need and helping them find it.

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25 Tips for Social Media Success, Part 2

25 Tips for Social Media Success, Part 2

A two-part toolbox of expert tips, tactics and nuggets of wisdom for winning social media followers and keeping them engaged.

Here's your second installment of how to win, connect with and keep more followers and fans than you thought possible.

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