White Papers

 Sometimes you just need some help finding the path to marketing success. Vocus white papers provide experience-based insights into the day-to-day management of marketing, social media and PR campaigns.

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Real-Time PR for the Holidays

Real-Time PR for the Holidays

Done well, real-time PR holds promise for increasing engagement, boosting earned media and helping humanize brands.

Done well, real-time PR holds promise for increasing engagement, boosting earned media and helping humanize brands.

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What If PR Stood for People and Relationships?

What If PR Stood for People and Relationships?

In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.

In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.

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How to Bring Big Data Under Control for PR Success

How to Bring Big Data Under Control for PR Success

This white paper will help you differentiate between true and false, hyperbole and truly useful. We’ll uncover these truths and explain how to gather data you can trust and turn it into decisions that save you money and make you a PR star.

This white paper will help you differentiate between true and false, hyperbole and truly useful. We’ll uncover these truths and explain how to gather data you can trust and turn it into decisions that save you money and make you a PR star.

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How to Use Content Marketing to Generate Engagement and Coverage

How to Use Content Marketing to Generate Engagement and Coverage

Content marketing is not a realm exclusive to inbound marketers. They do not hold primary rights to infographics, videos, visuals and blog posts. Today’s public relations (PR) professionals use those same content tools to drive engagement and earned media. PR just applies the content in different ways, and for different outcomes.

Content marketing is not a realm exclusive to inbound marketers. They do not hold primary rights to infographics, videos, visuals and blog posts. Today’s public relations (PR) professionals use those same content tools to drive engagement and earned media. PR just applies the content in different ways, and for different outcomes.

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Eight Great Ways to Generate Publicity

Eight Great Ways to Generate Publicity

Need publicity but having trouble finding news to share? Consistently produce story ideas for the media and influencers using eight tried-and-true tactics.

As a public relations (PR) practitioner, you’re tasked with not only facilitating relationships with stakeholders and audiences, but also making your brand newsworthy on a consistent basis. So, how can you stay relevant when newsworthy items are scarce? Your company can’t parade the same product, service or volunteer opportunity in front of your viewers day after day, month after month. You need to offer the media and your online communities something fresh. The question is what to offer when you don’t have anything new to announce.

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Pitch Perfect

Pitch Perfect

Pitching your product, service or company news is an increasingly competitive art. How do you stand out from the competition and earn the attention you need?

Newspapers, magazines, websites and blogs are under pressure to keep up with the 24/7 news cycle. This means that media outlets of all kinds need help coming up with more sources and ideas for story topics. Your company has the chance to land big media opportunities...if it can connect with reporters in the right way and time. This guide will help you secure publicity by teaching how to deliver the perfect pitch.

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The State of Public Relations 2014

The State of Public Relations 2014

Some online voices would have you believe digital and social media are transforming public relations, but is that really true?

Vocus and Market Connections teamed to survey of 325 marketing and PR pros and discovered several myths and trends impacting the PR industry. The report will show you how only half of the industry has adapted digital content and SEO tactics, why social is becoming increasingly important to media relations, and top concerns facing industry communicators.

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Measure and Maximize PR Impact

Measure and Maximize PR Impact

PR pros face mounting pressure to show how their efforts impact the bottom line. But how can you capture the ROI?

Vocus' Measure and Maximize PR Impact guide will help you define the metrics that matter and present them to key stakeholders, establish PR measurement standards and deliver better results, use monitoring to respond to real-time trends, and measure, test, improve and maximize PR impact across all channels.

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How to Beat Content Marketing Overload

How to Beat Content Marketing Overload

Your customers are inundated with content. Sooner or later, this overload of information competing for limited attention will overwhelm them and bottom out ill-prepared marketing strategies.

Stand out now and in the future with tactics from Vocus' 'How to Beat Content Marketing Overload' guide. It will show you how to capture attention using a variety of media, make your idea stick with transmedia storytelling, and increase brand awareness through seamless offline and online experiences.

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Social Media Marketing & PR Cheat Sheets

Social Media Marketing & PR Cheat Sheets

Every day a new piece of content emerges with best practices for Facebook, Twitter and the rest. But which tactics are most effective? Get your social media cheat sheets!

Our cheat sheets show you tips and tricks for Facebook, YouTube, Pinterest and seven other social networks essential to social media marketing and PR success. Stand out with visuals. Increase brand awareness. Choose the right network for your message. And reach your target audience.

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Boost Your Bottom Line With Social Good: The Case for Cause Marketing

Boost Your Bottom Line With Social Good: The Case for Cause Marketing

Increasingly, consumers demand socially-conscious corporate citizens. That makes cause marketing a lucrative option for brands.

A recent survey shows that 91 percent of global consumers will switch brands to one associated with a good cause given comparable price and quality. Learn the right way to do cause marketing from start through execution with our free eBook.

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State of the Media Report 2014

State of the Media Report 2014

The media evolved rapidly in 2013. Don’t let your PR strategy fall behind the times. Here’s how you can keep up with the changes.

Newspapers chose iPhones over high-resolution cameras, reporters embraced social media in a new way, paywalls provided a revenue boost, and Amazon CEO Jeff Bezos bought The Washington Post. But what does that mean for your 2014 PR strategy?

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The Comprehensive Guide to Native Advertising

The Comprehensive Guide to Native Advertising

Everybody is talking about native advertising - in fact, so many people are talking that it’s difficult to navigate the many articles on the topic.

Vocus delivers everything you need to know to determine if sponsored content is the right fit for your media mix. We'll help you integrate sponsored content into lead conversion cycles, identify native advertising opportunities, build and test a native ads program and follow FTC regulations.

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The Google+ Guide

The Google+ Guide

The world’s second biggest social network is about to change the online marketing landscape. Get your business ready for Google+.

The world’s second biggest social network is about to change the online marketing landscape. Download our Google+ Guide for everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.

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How to Measure Social Media

How to Measure Social Media

Want to really get ahead in social media? For best results, learn to analyze, track and report your social ROI.

Want to really get ahead in social media? For best results, learn to analyze, track and report your social ROI. Discover how to track and measure all the way from engagement to final sale with tips and tactics from experts including Marshall Sponder, Christopher Penn and Google’s Justin Cutroni.

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How to Content Market (Better Than the Competition)

How to Content Market (Better Than the Competition)

Content marketing is this year’s hot trend and it’s getting crowded. Our guide helps you cut through the noise and generate real results.

Content marketing is this year’s hot trend and it’s getting crowded. Our guide helps you cut through the noise and generate real results. This guide gives you eight checklists for creating content that stands out and delivers value to customers. Download it to elevate your campaigns above the “me too” content crowd, integrate content with social and search to connect better, and create integrated experiences that engage and delight.

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State of the Media Report 2013

State of the Media Report 2013

Social media changed the game for reporters, publications, news consumers and PR pros. See how the role of social media has expanded and what it means for PR.

Vocus surveyed journalists on a range of activities from social media research to pitching preferences. Understand better how media professionals use social media so you can keep your PR strategy on the cutting edge.

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2012 State of the Media

2012 State of the Media

The media industry is changing fast.  And that’s great news-as long as you understand what’s going on.

Compiled by the experts of the Vocus Media Research Team, the report explains the latest media developments and how you can work with them to get your message out there. If you're a PR pro or marketer, it's all the insight you need to perfect your media strategy for 2012, including what's happening in newspapers, magazines, TV and radio; who's thriving, who's closing, and what it means for you; and what type of stories and content reporters are looking for.

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15 Content Marketing Nuggets

15 Content Marketing Nuggets

Create content worth looking for with this collection of golden tips from the experts.

See what Joe Chernov, Ann Handly, Scott Stratten and Adam Singer have to say about Content Marketing.

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