Time/Event Code

Session Title

Description

8:30am - 11:30am

Beginner - Getting Started with Vocus PR

Did you know Vocus will help you to track and manage all of your PR activities? During this hands-on session, the Vocus team will review the basic features and functionality of your Vocus PR product. We'll walk through the steps to build a sure-fire media list, and then use the Communications Wizard to share news and key messages with these audiences. We'll review the activities and correspondence tabs, the nerve center of the product--and your progress. And finally we'll catalogue and analyze your news coverage, to ensure you're merchandising the clips you are generating. This course geared towards beginning Vocus PR users and those hoping to develop a deeper knowledge of the product.

8:30am - 10:00am

All User Levels - Internal Communications

This hands on session will review the internal communications process, including using news and activity forwards. We will also provide a discussion and demonstration of customer templates.

TBD

Beginner - Ad Value/Analytics

In this hands-on session, we'll introduce you to analytics, the key application for benchmarking your programs. We'll review the aspects of analytics that will enable you to effectively evaluate message adoption; identify publicity and brand-building opportunities; track your momentum and that of your competitors; and identify competitive threats.

TBD

Beginner - Tracking your Public Relations Efforts

In this session, we'll review the use of Vocus for managing and assigning your campaigns and projects, by identifying activities, news and collateral linked to specific projects and campaigns, or by creating project tasks to assign to your staff. We'll also review opportunities tracking, as well the evaluation of these efforts through Analytics.

2:30 - 4:00pm

Advanced - Tracking your Public Relations Efforts

In this session, we'll master the use of Vocus for managing and assigning your campaigns and projects, by identifying activities, news and collateral linked to specific projects and campaigns, or by creating project tasks to assign to your staff. We'll also review opportunities tracking, as well the evaluation of these efforts through Analytics and Prominence & Scoring.

12:45pm - 2:15pm

Advanced - Ad Value/ Prominence & Scoring/ Analytics

In this hands-on session, we'll review analytics for the more advanced user. We'll review the aspects of analytics that will enable you to effectively evaluate message adoption; identify publicity and brand-building opportunities; track your momentum and that of your competitors; and identify competitive threats. We'll also review Vocus Prominence & Scoring- from prominence to competitive mentions, Vocus experts will show you how you can use the Vocus solution to evaluate the effectiveness of your news coverage.

10:15am - 11:45pm

Advanced - Creating Reports

In this hands-on session, we'll create targeted queries to quickly pull the data you need to create useful reports which will provide you--and your executives--with a snapshot of your successes.

4:00pm - 4:45pm

All User Levels - Vocus Administration

This session will give you some great tips on how to maintain your Vocus system for maximize efficiency and productivity, focusing on adding new users, working with support files, and performing list maintenance.

12:45pm - 2:15pm

All User Levels - Automating Your Vocus Solution For One User

This session will demonstrate all the automated features of the system and how you can best leverage those features for a one user environment. We'll also review best practices for minimizing user interaction with the system.