PAC Users Conference Sessions; Thursday, June 4 |
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7:30 AM - 9:00 AM 9:00 AM – 9:30 AM To kick off the conference, please join Vocus’ CEO, Rick Rudman, for a brief overview of the conference as well as a look into Vocus and its game-changing software. 9:45 AM – 10:45 AM In early 2007, few people thought Senator Obama had a chance of being elected president. But Obama’s leadership team, with David Plouffe at the helm, developed an extraordinary strategy to create a world-class online community. Don’t miss your opportunity to hear from the mastermind behind the Obama campaign. |
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Time/Event |
Session Title |
Description |
11:00 AM - 12:00 PM |
Direct Lobbying, Political Fundraising & Constituent Mobilization Using Technology (Joint GR / PAC Session) J.C. Watts, Former Congressman and Holly Pitt Young, J.C. Watts Partners |
A one-party rule of government means it is no longer enough to lobby only. This session will discuss ways to effectively communicate with legislators through a campaign approach using all available technologies. |
1:00 PM - 2:00 PM |
Maintaining PAC Success in Challenging Times (PAC Session) Sheena Franklin, Grant Thornton LLP; Natalie Thomas, National Marine Manufacturers Association |
Through tough times, layoffs and furloughs, it is very difficult to keep PAC receipts coming in. Today’s economy presents new challenges for PAC managers to maintain participation rates, fundraising receipts and get the most out of candidate contributions. Learn how to set up and expand fundraising, involvement activities and manage candidate contributions all while entertaining PAC members to prove their dollars count. |
2:10 PM - 3:10 PM |
PAC Websites: From Start to Finish (PAC Session) Meaghan Killion Joyce, International Paper; David Schild, United Technologies |
Attend this session to get real-world best practices and insight to create an effective PAC website from start to finish. |
3:20 PM - 4:20 PM |
Peer-to-Peer PAC Building (PAC Session) |
In these tough times it is rare to bring in more than 800 new PAC members in a year. Join this session to hear how one organization used “Peer-to-Peer” PAC building to buck the trend and do just that. |
4:30 PM - 5:30 PM |
Benefits of Integrating Lobbying & PAC Programs (PAC Session) Melissa Froehlich, Marriott |
Learn the secret to successfully integrating lobbying and PAC programs and prioritizing the demands. |
7:00 PM - 9:00 PM |
Networking Cocktail Reception |
Join Vocus for an evening of conversation, cocktails and music. Mingle with hundreds of PR, GR and PAC professionals to share best practices and build lasting professional relationships. |
PAC Users Conference Sessions; Friday, June 5 |
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Time/Event |
Session Title |
Description |
7:30 AM - 9:00 AM |
Breakfast |
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9:00 AM - 10:15 AM |
Social Media Panel |
Would you like to generate attention and gain support for your issues through your favorite blog, but are unsure about how to reach out to that individual? Join a panel of bloggers to hear how you can get your issue on their radar and engage in this new media landscape. |
10:25 AM - 11:25 AM |
PAC Benchmarking (PAC Session) Breanna Olsen, Public Affairs Council; Mariko Bennett, CH2M Hill |
How do you leverage your existing PAC base to gear up for the next cycle? Attend this session to get tips on how to keep interest and funding at a competitive level for your PAC. |
11:30 AM – 12:30 PM |
New Techniques for Best-in-Class PAC Management (PAC Session) Wade Williams, PAC Outsourcing LLC |
Expectations of what PAC managers do vary widely. Receive valuable insight about the role and responsibilities associated with running a “regulated” entity and tips on how to shape your career in this important field. |