PR Training Class Schedule; Wednesday, June 3
If you have questions about whether you should register for a specific class, please email your questions to conference_training@vocus.com.
Time/Event	Session Title	Description
8:00 AM - 9:00 AM	Breakfast and Registration
9:00 AM - 4:30 PM	Introduction to Vocus PR (Beginner Class)	This all-day class is geared toward clients who are relatively new to Vocus. Learn basic functionality and navigation of Vocus with an emphasis on searching for media contacts and outlets, news distribution and tracking media interactions.
9:00 AM - 10:15 AM	Media List Enhancement (Intermediate Class)	Learn ways to expand your current media lists and best practices for targeting key media contacts including searching through contacts, managing your lists and building a list using the coverage wizard.
9:00 AM - 10:15 AM	Vocus Reports at Your Fingertips (Advanced Class)	Your Vocus system is complete with several different reporting options. Take this hands-on class to learn how to create custom reports, generate news reports, export data and more.
10:30 AM - 12:15 PM	Creating & Distributing Communications through Vocus & PRWeb (Intermediate Class)	This class will cover the best practices for distributing your news through Vocus and PRWeb. You’ll learn how to create a distribution, use and manage email statistics and send and analyze results through PRWeb.
10:30 AM - 12:15 PM	Concepts in Advanced Analytics (Advanced Class)	Understand what your organization needs to measure and analyze to show Return on Investment through this advanced concept-based discussion.
1:30 PM - 3:00 PM	News Management Basics From A to Z (Intermediate Class)	News management goes beyond total clip counts. This hands-on class will teach you the fundamentals of how to manage your news including categorization, management tools and reporting.
1:30 PM - 3:00 PM	Using News to Optimize Your PR Strategies (Advanced Class)	Move beyond the basics of searching and organizing your news coverage. This class will help you refine your news searches to enable you to monitor industry trends and analysis.
3:15 PM - 4:45 PM	PR Management and Tracking… When List Building Isn’t Enough (Intermediate/Advanced Class)	This class will demonstrate how to manage PR projects in Vocus. The hands-on training covers ongoing PR and media initiatives, including tracking from the planning stages through to reporting.