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Analyzing the Impact of Social Media: From Twitter to Facebook
Engaging and monitoring the new world of social media
are the big first steps, but once you’ve jumped in, how do you evaluate and
measure the impact and success of these new efforts? With the explosion in
social media, public relations has become an integral tool to generate interest
not just among journalists but consumers, investors and other key stakeholders.
Creating an Effective Social Media Strategy: The Do's and Don'ts of Online Participation
It's undeniable that the new world of social media can have a dramatic impact on your organization.
All it takes is a quick scan of today's headlines to learn the effects of successful - and not so successful - social
media campaigns.
Leveraging the Power of Traditional Media to Achieve Maximum PR Results
With the turmoil facing the traditional media landscape and the growing buzz
surrounding social media, you might be wondering where traditional media fits into your PR
strategy and if it provides any real value to your PR campaigns. The short answer is yes,
traditional media is still quite relevant.
Public Relations Strategies: Expert Tips for Effective Media Relations
It’s 10:30 a.m. on a Tuesday morning and the phone is ringing at
the desk of an account manager at a mid-sized PR agency. News had broken earlier that
morning that two telecom equipment manufacturers were merging—an event which would
have major implications to suppliers of telecom gear.
Monitoring the Social Media Conversation: From Twitter to Facebook
The prevalence of social media has not just grown but
exploded. Millions of conversations are taking place online. Company reputations
are being helped or harmed hourly... and all in 140 characters.
Maximizing the Value of Your News: From Twitter to Google
As the objectives of Public Relations are shifting to generate
interest not just among journalists but consumers, investors and other audiences,
it's important to adjust your outreach strategies accordingly. And as PR professionals
know, every audience has a different contact preference and with today's possibilities,
it can be difficult to find the right method.
Five Tips for Delivering Great PR for Less Money
Bailouts, budgets and buyouts are all over the news.
Every dollar counts in this turbulent economy, and doing more with less is on
everyone's mind. With tightening budgets, professionals are tasked with finding
ways to cut back spending without sacrificing results. As PR has become a tool to
not only reach journalists but to directly reach your prospects and gain a competitive
advantage, the estimated value of PR is on the rise.
Staying Ahead of the Changing Media Landscape: Rebuilding for the New Realities
As a Public Relations professional, it is your job to be an expert
on the inner-workings of the media and use that knowledge to find every opportunity to
get your organization covered. Today, public relations professionals are being challenged
to keep up amidst headlines of layoffs and changes in the media. The recent newsroom instability
across the country has many media lists in disarray as reporters leave publications and current
media relationships are broken, leaving fewer of your target reporters remaining.
Five Strategies for Media Relations Success
This whitepaper highlights how organizations of all sizes can
take advantage of the benefits of PR management software solutions to more effectively
target the media, leverage online distribution channels to reach consumers and media alike,
and track the success of outreach efforts. By leveraging these five easy-to-apply strategies,
any organization can achieve media relations and public relations success.
Five Golden Rules for Blogger Relations
There are countless accounts of organizations who have spammed bloggers,
mis-targeted or have just plain gotten blogger relations wrong. Don't risk finding your
next pitch blasted on your favorite blog. Fill out the form below to download our white paper
on Blogger Relations.
Public Relations in Practice
Discover some of the PR industry's new tools of the trade in our
breakthrough findings of a recent survey on media relations practices, provide a benchmark
on your current methods. Go inside the minds of more than 700 PR professionals to get the
answers to these and other questions in Public Relations in Practice.
New Role of The PR Professional
How has the role of public relations changed over the past few years and where
is it headed? How can you prepare for and take advantage of new opportunities? The public relations
function has expanded to help align and lead other company initiatives and will continue to grow,
moving forward. This whitepaper will analyze the new role of the public relations professional and
offer tips and techniques to professionals that they can apply to successfully support the company’s growth.
Measuring the Marketing ROI on Public Relations
Though every organization has unique PR opportunities and challenges, all must
maximize resources and demonstrate value in order to succeed in today's competitive business environment.
In order to succeed in today's cost-conscious, business-driven climate, PR professionals must be able to do
more with existing resources and prove their contribution to the bottom line. This paper demonstrates how the
right analysis can result in more successful PR programs that provide a quantifiable contribution to the organization
and provides a guide to successful measurement. It also examines how the analytic capabilities within today's
PR management technology can help industry-leading organizations better manage and measure their PR efforts,
using specific examples of how Southwest Airlines has been able to effectively run and measure its PR programs.
Analyzing the Media Landscape for Strategic Advantage
How can news monitoring be used to gain a competitive advantage for
the company? Monitoring the news and current headlines keeps the company in-tune with the
industry, the big players and the current trends. Through media monitoring, PR professionals
can uncover new trends for product directors, gather market and competitive activity for the
executive team, discover customer satisfaction blogs and messages for the head of customer
service and demonstrate a value to the business beyond their traditional role. This whitepaper
will offer tips and techniques to analyze the media landscape and how to apply it not just to
public relations campaigns but to gain a strategic advantage for the company.
Driving Sales Using Public Relations
In recent years, the role of public relations has changed significantly.
Once dedicated solely to the media, in today's world public relations is part of a more
integrated sales and marketing strategy. Similar to the traditional marketing and sales departments,
when used correctly PR has the potential to drive sales and increase revenue for the company.
Companies now use PR not just to increase awareness but to drive traffic to their website and boost sales.
Taking Your Message to the Next Level with Multimedia
Over the past few years, several trends have contributed to the increasing
prominence of online multimedia. First, broadband usage continues to increase. According to the
Pew Internet and American Life project, over 47% of all adult Americans have a broadband connection
at home. Second, tools for the production and consumption of multimedia, such as iPods, camera-enabled
phones and handycams, continue to become more easily accessible to a broad population. Finally, online
services like YouTube, MySpace and iTunes are pushing multimedia to millions of users each day. While
there are many forms of multimedia online, this whitepaper will focus on audio, video and online gaming.
It will provide an overview of these mediums while offering insight into how PR professionals can take
advantage of them as part of their overall outreach efforts.
Optimizing Your Public Relations with Social Media
In September 2006, Hitwise, an online marketing research firm,
reported that the majority of traffic to online music retailer, HMV.co.uk, was referred
from MySpace, a social networking Web site. This traffic surpassed searches from two of
the most popular search engines, MSN UK and Yahoo! UK. While connecting users with
information and content was once defined by complicated search algorithms, MySpace's
impact indicated a profound shift in the structure of the Internet was on the horizon.
Today's communications environment increasingly relies on content generated and
distributed by collaborative users like you and me. That is the world of social media.
Top 5 Ways to Make PR Shine
Over the past few years, the opportunities for PR to contribute to
the success of an organization have grown. The Internet has created opportunities for
PR to play a part in driving sales and raising the company's online visibility as well
as getting your news in front of the media. Taking advantage of PR's potential can help
advance many of the company's goals and gain a competitive advantage during these tough economic times.
