A two-part toolbox of expert tips, tactics and nuggets of wisdom for winning social media followers and keeping them engaged.
Here's your second installment of how to win, connect with and keep more followers and fans than you thought possible.
A snapshot of your industry that could really improve your marketing and PR efforts.
2010 was tricky for most marketing and PR professionals. Tight budgets. Downsized offices. Doing more with less. So what does 2011 hold for you? Download 2011 PR Planning Survey and find out what your peers think about social media in 2011.
The Best Social Media Advice You'll Download This Year.
Congratulations on winning your social media followers. The bad news is that they’re losing interest already.
Quick – keep them engaged! And win more! Download part 1 of this two-part toolbox of expert tips, tactics and nuggets of wisdom for winning social media followers
and keeping them engaged.
Elevating Marketing Effectiveness from Lead Generation to Sales Conversion.
The B2B marketing community has been humbled by the recent recession. This economic crisis forced
marketers to operate with limited resources while facing a need to produce a higher level of quality leads
than ever before. Through budget cuts and increased expectations, the organizations that persevered were
the ones that could effectively apply the most efficient marketing tactics for every stage of the sales funnel
from lead generation to sales conversion, and then close the loop with sound marketing analytics for
continual improvement.
Do Social media the Right Way - FREE Expert Guide.
The right strategies and tactics can make all the difference when using Social Media. Will you become more trustworthy in the eyes of buyers by taking a more "human" approach? Will you reach people the right way by segmenting your target audiences? Answers to these questions - and many more - are one click away.
We’ve teamed with MarketingSherpa to bring you a FREE (valued at $397), in-depth (40 pages in length) report that will teach you about the most effective and efficient social media tactics.
MarketingSherpa's Social Marketing Road Map Handbook - Setting the Stage for Social Marketing.
Social Marketing can help you consistently get in front of the people that impact your bottom line, interact with them, and eventually grow your business. Are you struggling to integrate social media into your marketing strategy? Good news: Vocus is here to help.
We've teamed with MarketingSherpa to bring you a FREE (valued at $397), in-depth (40 pages in length) report that will teach you how to use Social Marketing to your advantage.
A Guide to turning your news into online content that grabs attention, creates buzz and takes on a life of its own.
People are paying less attention to established media voices. When they want information, they go online to seek it out for themselves with search and social media. Concerned as a marketer? don't be says Lee Odden. You can catch their attention by providing the information they need and helping them find it.
A collection of social media success stories that rewrite the book on how organizations can engage their audiences online.
Many companies are being creative; they're using the power and reach of social media to engage their audiences in projects that go way beyond monitoring, reputation management and online coupons. You won't find a formula for success here, or a prescribed process - but you might find inspiration in these snapshots of brands who dared to be a little bit different.
What Makes an Influencer: a Survey by Vocus and Brian Solis
Vocus teamed up with Brian Solis to answer a burning question - what makes an online influencer? From August 25, 2010 to September 10, 2010, we surveyed 739 marketing and communications professionals on their perceptions of online influence - and the results have cast a fascinating light on this trickiest of social media debates.
Blurring Lines, Turf Battles and Tweets: The Real Impact of Integrated Communications on Marketing and PR
Vocus surveyed 966 public relations professionals about their perceptions of integrated communications. Key findings in this study indicate the lines between PR and marketing are indeed blurring, though some "turf battles" remain evident.
Re-emerging Trend in 2010: Integrating Marketing and PR
Learn why PR professionals must develop a mix of skills to shape and implement new communication strategies to reach new breeds of information consumers through social media channels.
2010 State of the Media: An Analysis of the Changing Media Landscape by the Vocus Media Research Team
In 2009, the media bled as reporters from all four traditional parts of the industry found themselves
jobless, while predictions of its imminent demise blared from headlines.
PR Planning 2010 Survey Results
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public
relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape.
Meeting Change: Public Relations Planning in 2010
Unknown unknowns. So said Donald Rumsfeld in a Department of Defense briefing to the
media in February 2002. Politics aside, and love him or hate him, Rummy was pretty good with the media and
there’s something PR professionals can take away from his style and sometimes colorful quotes.
Moving Beyond the Wire: Tips for Making the Most of Distribution Channels
Distribution may not be as sexy as audience identification, developing a clever
positioning statement or pulling together key messages, but it is none-the-less important. For all
the effort that goes into identifying audiences and creating captivating content, if distribution is
the least well-conceived facet of a public relations campaign, then outreach efforts just might be a waste of time and resources.
Analyzing the Impact of Social Media: From Twitter to Facebook
Engaging and monitoring the new world of social media
are the big first steps, but once you’ve jumped in, how do you evaluate and
measure the impact and success of these new efforts? With the explosion in
social media, public relations has become an integral tool to generate interest
not just among journalists but consumers, investors and other key stakeholders.
Leveraging the Power of Traditional Media to Achieve Maximum PR Results
With the turmoil facing the traditional media landscape and the growing buzz
surrounding social media, you might be wondering where traditional media fits into your PR
strategy and if it provides any real value to your PR campaigns. The short answer is yes,
traditional media is still quite relevant.
