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Learn the secrets of a successful grassroots program. This white paper examines how grassroots organizations can activate their supporters in a moments notice, gauge response of a call to action and match supporters to legislators using nine-digit zip technology. Regardless of the size of your grassroots network, this is one white paper you can't afford to miss.
Whether your PAC is brand new or been around for a while, it is important to review your structure, policies, and development opportunities on an election-cycle basis. Such a review will not only allow you to get more acquainted with your PAC but yield immense results. This paper addresses how to best grow your PAC beginning with an overview of organizational structure to the actual building of your PAC.
This white paper examines how to deploy a world class “peer to peer” fundraising program for your PAC. The constant, day-to-day objective of a PAC manager is to raise PAC dollars to support candidates for public office. Every seminar, meeting and conference of PAC professionals seeks to discover what new PAC trends are on the horizon, what other PACs are doing, and how to collect those hard-to-raise funds. There are a plethora of tools to raise money such as direct or electronic mail, phone banks, on-line, sweepstakes, events, celebrities, and much, much more. While each varies in degrees of effectiveness, most will bring at least some new money into your organization. But there is a better option: peer-to-peer solicitation.
This white paper examines how grassroots advocacy can become a strategic component of your government affairs efforts. Government affairs programs, and all of their diverse elements and components, exist solely for one reason—to influence public policy. As a critical component of government affairs in today's world, grassroots advocacy programs also exist to influence public policy decisions that will affect the sponsoring organization. As a result, grassroots advocacy programs have to be measured and judged against one standard: Its capability to influence how a lawmaker votes on an issue.
Communication with stakeholders is a key facet of building and strengthening a successful government relations program. This paper offers seven easy-to-apply communications best practices in use by organizations today to help generate higher member retention rates, better educated and informed members, and higher and faster responses to future requests for action.
In today's scandal-ridden political climate, the concept of 'lobbying' has become full of negative connotations—synonymous with abuses, excess, corruption, and 'under the table' deals. So, how do you best promote your issues and effectively make an impact during these uncertain times and into the future? This paper will review best practices for effective grassroots lobbying and PAC management that will help you 'stay above the fray' and drive the continued success of your grassroots program and/ or PAC.
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