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Beyond Media Lists
This white paper contains insight into how PR departments, both big and small,
are using public relations software to expand media outreach by 70 percent; double productivity;
automate clip-book collection and delivery; save thousands on news distribution; access instant
analyses of media coverage; and reduce expenses for online newsrooms.
Future of PR
How to Garner More Coverage and Stay Way Ahead Of the Competition.
While many organisations have the same kinds of corporate communications and public
relations challenges, each organisation finds different ways to overcome them. This
white paper examines how several organisations were presented with these issues and
how they overcame them to garner more coverage and stay ahead of the competition.
What Have You Done For Me Lately?
In an age of increased accountability, competition and a drive for
every department within an organisation to prove its value, PR professionals are faced
with justifying their existence. Businesses analyse every line item, every function and
every individual in terms of their contribution to the bottom line. This white paper
examines how PR organisations are proving their worth to their executives and providing
management with the information they require through the use of world class analytics reporting.
Five Tips for Delivering Great PR For Less Money
Most experts now agree that PR is one of the most cost-effective ways
to promote your company, but the reality of budget pressure necessitates delivering results
while spending less. Fortunately, the latest tools can help PR professionals accelerate the
impact of their initiatives while being budget conscious. Using five key cost-cutting measures
outlined below, you can still accomplish your Public Relations objectives in a tough economy,
out-manoeuvre your competitors and position your organisation for the inevitable economic rebound.
Maximising the Value of Your News: From Twitter to Google
As the objectives of Public Relations are shifting to generate
interest not just among journalists but consumers, investors and other audiences,
it's important to adjust your outreach strategies accordingly. And as PR professionals
know, every audience has a different contact preference and with today's possibilities,
it can be difficult to find the right method.
