Measurement: Don’t Get Caught in the Weeds
September 19, 2014 by Adrienne Sheares
Measurement's about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.
RIP AVE and Hello Big Data for PR
September 18, 2014 by Adrienne Sheares
PR pros can no longer run away from data. To succeed in modern day PR, practitioners need to embrace having the ability to track PR like never before and leverage it to achieve success.
Content marketing is not a realm exclusive to inbound marketers. They do not hold primary rights to infographics, videos, visuals and blog posts. Today’s public…