5 PR Tips for #GivingTuesday
October 28, 2014 by Geoff Livingston
PR pros have a fantastic opportunity to put their brand in the spotlight and generate buzz and awareness this Giving Tuesday. Get the five tips you need to succeed on #GivingTuesday this holiday season.
Tony Roma’s: Vocus Increased Brand Awareness for Our 160 Restaurants
October 28, 2014 by Brian Conlin
Tony Roma's has 160 restaurants, award-winning food and 40 years of history, but they needed to generate brand awareness and measure the efficacy of their PR. That's why they use the Vocus PR Suite.
Done well, real-time PR holds promise for increasing engagement, boosting earned media and helping humanize brands.