Search & Social
Reaching customers in a local area requires a combination of marketing channels ranging from social media to PR and content marketing. One crucial but often overlooked channel is local listings sites.
Some “rules” are outdated. Some “rules” are just not true. When it comes to email marketing, following these “rules” – sometimes referred to as “best practices” – may negatively impact your results.
PR & Publicity
Consumers today see the world in terms of ‘phoney’ and ‘real’. They want something genuine and authentic from someone that reflects their own values – a fact the music industry knows well.