Search & Social
Why Local Listings Matter
Reaching customers in a local area requires a combination of marketing channels ranging from social media to PR and content marketing. One crucial but often overlooked channel is local listings sites.
DJ Waldow: Three Email Marketing Rules Worth Breaking
Some “rules” are outdated. Some “rules” are just not true. When it comes to email marketing, following these “rules” – sometimes referred to as “best practices” – may negatively impact your results.
PR & Publicity
Creative Marketing Lessons From the Music Industry
Consumers today see the world in terms of ‘phoney’ and ‘real’. They want something genuine and authentic from someone that reflects their own values – a fact the music industry knows well.
Marketing 101
Links We Love: Innovation, B2B vs. B2C and DVD Pizza
Pinterest’s top high-fashion brand doesn’t have an active account. Find out who it is and more in Links We Love.
Case Studies
SafeAuto Drives National Publicity with Vocus!
Battling competitors with bigger marketing budgets, SafeAuto leveled the playing field with Vocus online news releases to generate national publicity.
Vocus Marketing Consultants Steered These Brands to Better Results
Since we launched our consulting services last year, companies of all sizes have achieved better results with Vocus through the help of our Marketing Consultants.
Vocus News
Seth Godin Answers Your Marketing Questions!
With more than 4,000 registrants, Seth Godin's smash hit webinar was our most popular event of 2013 so far. Today's "connection economy" doesn't respond well to industrialized, scalable, … [Read More...]
