Search & Social
Small and mid-size businesses disagree on what factors accurately depict digital marketing success, but agree that “Facebook fans” doesn’t cut it. So what does?
Contests excite your fans, engage customers, find prospects, attract publicity and grow your email list. Here are four tips for success, plus a free guide from MarketingSherpa!
PR & Publicity
With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.
Too much choice is a bad thing in marketing. Faced with too many options, prospects often become frustrated and may abandon a potential purchase. Is it always a case of “less is more”?