Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.
On July 1, the Canadian Anti Spam Law goes into effect, and it could cost violating marketers millions of dollars. Here’s what your email marketing needs to look like in order to be compliant with the new law.
If your goal is The New York Times, you might want to aim closer to home. See the benefits of local placements, get tips for earning local coverage and learn best practices for turning local into national news.
What has Facebook done to The Onion? What’s up with Instagram ads? What will you be snapping with Snapchat this fall? Get a quick look at all the social media news fit to print in this week’s round up.