Retargeting

The Plusses and Minuses of Retargeting

Ad retargeting improves conversion rates 70 percent but can also make customers feel like they’re being stalked. Find out if the bad outweighs the good with ad retargeting and best practices for using it.

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Spam - CASL - Featured

The Canadian Anti Spam Law: What Marketers Need to Know

On July 1, the Canadian Anti Spam Law goes into effect, and it could cost violating marketers millions of dollars. Here’s what your email marketing needs to look like in order to be compliant with the new law.

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Crowdsourcing PR - Featured

Why Crowdsourcing Is Problematic for PR

Wikipedia. Yelp. Facebook. Those channels make crowdsourcing problematic for PR pros because public opinion is no longer finessed by press releases and press conferences. It is increasingly influenced by the crowd.

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Social Media Updates

Social Media Updates: Mobile Facebook, #AskHillary and Geofilters

Has Facebook solved its mobile woes? How much influence does a tweet have? How has Pinterest changed content discovery? Get those answers and more with this week’s roundup of the top social media news.

More posts from Marketing 101

Progrexion - Vocus Marketing Suite - Success

Progrexion: Vocus Helps Us Reach 300,000 People a Day!

Progrexion had the right marketing pieces, but they didn’t work together. After they turned to the Vocus Marketing Suite and a Vocus consultant, they took their marketing to another level, reaching 300,000 people a day.

PrimeRevenue - Vocus PR Suite

PrimeRevenue: Vocus Helped Increase Awareness of Our Award-Winning Solutions

With offices on multiple continents, PrimeRevenue turned to Vocus to raise global awareness. The PR Suite helped them earn publicity in many key publications and position themselves as global leaders within their industry.

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Win a Trip to Demand Success

[Update] Winner Selected: Win a Trip to Demand Success 2014!

Update: By random selection of the over 1000 entries we received, Katherine Johnson is our winner! Congrats Katherine! We'll see you at the conference.  Free flight. Free transportation. Free hotel … [Read More...]

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