Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping

Social Media Updates

How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.

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Want to Get Coverage With Content? Download Our Free White Paper!

How to Use Content Marketing to Generate Engagement and Coverage

Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus’ latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.

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ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs

ToFu - PR

Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.

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6 Rules for Writing in PR (Rule 3 Makes So Much Sense)

Writing Rules in PR

Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing’s actually more important than ever. Follow Ann Handley’s six PR writing rules to drive success.

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Writing Rules for PR: 6 Questions With Ann Handley

Writing Rules for PR

In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing’s actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.

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