Writing Rules for PR: 6 Questions With Ann Handley

Writing Rules for PR

In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing’s actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.

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3 Ways to Extend the Power of Free Publicity

Extend Publicity

Just because you scored publicity doesn’t mean you should rest on your laurels. (Well, maybe just for a second!) Here’s three ways you can squeeze all the value from publicity by extending its reach.

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Infographic: A PR Pro’s Guide to Social Media Etiquette

Social Media Etiquette Guide for PR Pros

Afraid that one social media slip up will make your business go viral for all the wrong reasons? Act with confidence using the advice from an infographic that serves as a guide to social media etiquette for PR pros.

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4 Ways to Engage Reporters and Earn Free Publicity

Earn Free Publicity - Guide

You send reporters pitch after pitch, but so do other PR pros. How can you get your pitches the attention that they deserve? Use these four methods that will help you stand out, engage reporters and earn free publicity.

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The Anatomy of Visual Content and Why It’s Important

Visual Storytelling

Do visuals play a large role in your content marketing? If not, you’re missing out on a great way to engage your target audience. See why you should invest in integrating more visual content into your content strategy.

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