Think Different: Regulated PR and Mythical Formulas

Different - PR Measurement

If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.

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Shankman on Customer Loyalty, Poulton Predicts the Future

Customer Loyalty - PR Measurement

Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.

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Social PR’s Value and Snackable Measurement Insights!

PR Measurement

Missed AMEC Measurement Week in NYC? Get the highlights of the event, including Mark Schaefer’s discussion of social media PR’s value and other industry thought leaders discussing the state of PR measurement.

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5 Ways to Overcome Roadblocks to Measuring Social Media

Measurement - What Is PR?

Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren’t measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.

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What’s New With the Vocus PR Suite? Fall ’14 Updates!

Vocus PR Suite - Fall 14 - Featured

Want to hear the latest news about the Vocus PR Suite? The Fall ’14 release includes premium content monitoring, daily news reports, impact reports and topic recommendations. Check it out!

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