Is Native Advertising a Threat to PR? It’s Actually a Weapon.

Native Advertising Featured - PR Pros

Native advertising can lead to a bit of an existential crisis for PR pros. Jim looks at how much consumers trust native ads, the motivation of publishers and the opportunities for PR pros in native advertising.

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5 Ways to Improve Your Mobile PR

5 Mobile PR Tips - Featured

Only 34 percent of PR professionals have a mobile engagement strategy in place. That doesn’t cut it in today’s world. Deliver your brand message to the masses by improving your mobile PR by following these 5 tips.

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8 Content Curation Tools That Will Slash Your PR Budget

8 Content Curation Tools - Featured

Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.

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Is Social Media a Reliable PR Tool?

Social Media for PR?

Social media seems ideal for PR, but does the messenger mar the message? Discover whether social media is a reliable tool for PR by seeing when people trust information from social media.

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Why Crowdsourcing Is Problematic for PR

Crowdsourcing PR - Featured

Wikipedia. Yelp. Facebook. Those channels make crowdsourcing problematic for PR pros because public opinion is no longer finessed by press releases and press conferences. It is increasingly influenced by the crowd.

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