The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success

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The NFL’s treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league’s reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.

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Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence

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Ah, Facebook! If you had some expertise using Facebook last week, odds are you are an amateur this week. With all the constant changes, how can you know if you’re doing a good job. The key to solving the puzzle is Facebook Insights.

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7 Things to Consider When Budgeting Your PR Dollars

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Do all of your tactics and tools benefit your bottom line? Before spending another dollar, consider these seven questions that will help you better allocate your resources for your PR budgeting.

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6 Ways Social Media Has Changed Public Relations

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You know social media has changed public relations, but how exactly has it done so? See the six ways social media has changed how we do PR and get the tips you need to thrive in this new era.

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9 Things That You Must Consider in Your PR Plan

SWOT - PR Plans

Do you have a PR plan? Is it effective? If you’re thinking of developing or haven’t had much success with PR plans, try these nine best practices. After all, a little work in planning can pay dividends in results.

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