How (and Why) to Conduct an A/B Test

A-B Testing

Want to maximize email and landing page results? Learn why A/B testing is so important and how to conduct them the right way. Use this list of do’s and don’ts to get reliable results quickly.

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Content Marketing on Reddit: What You Need to Know

Reddit Content Marketing

Reddit is a fickle and mysterious platform for marketers. If the site is used correctly, though, it’s pure gold. See what it takes to do effective, engaging content marketing on Reddit.

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The 6 Followers You Meet on Twitter

Twitter Followers Featured

Six distinct social “clusters” populate Twitter, and all are not equal. See the six types of Twitter followers and learn how to leverage them in order to drive results from social media marketing.

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Meta Tags: How to Communicate With Google, Twitter and More

Meta Tags Featured

Web properties that don’t communicate properly with search engines and social networks hurt content marketing efforts. See how to use meta tags to optimize for Google, Facebook and more.

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Cheat Sheet: How and Why to Use Twitter Cards

Twitter cards - Featured

Want more control over your Twitter marketing? Learn how to use the various Twitter Cards to do everything from customizing the look of your tweets to gathering email leads from Twitter.

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