Do Your PR Metrics Lie to You?

PR Metrics - CMAs

The Academy of Country Music saw social media numbers skyrocket but TV ratings for its annual awards show plateau. Was their PR campaign a success? See how PR metrics can mislead and what you can do about it.

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How Companies Use Gamification for PR

Gamification of PR - Featured

Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald’s, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.

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How to Create PR-Friendly Content on the Cheap

PR Content - Newseum

Don’t have a big budget? You can create PR content on the cheap by following the lead of the Baltimore Symphony Orchestra, Commtouch and Louis Vuitton, all of which found much success without breaking the bank.

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How to Measure ROI Using Last Touch Attribution

Press Release ROI

Only half of businesses track the ROI of their digital investments. Last touch attribution is not the best way to measure ROI, but it’s better than nothing. Here’s how to see which channels customers hit before converting.

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The State of B2B Digital Marketing in 2014

B2B Digital Marketing

Much has been written about B2B digital marketing, but the content says different things. Who should you trust? Jim Dougherty breaks through the fluff to give you a view of the state of B2B digital marketing.

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