How to Tailor Your Content to PR Campaigns

Featured - PBJ - Content marketing and PR

Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.

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5 Ways to Use Native Ads Without Losing Sleep

Native Advertising in PR - Featured

Whether you love them or hate them, native advertisements have become key to a brand’s success. Here are five rules for using them without violating any ethical guidelines.

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5 Headline-Writing Strategies That Boost Press Release Reads

Headline Writing Strategies

Wish your press releases got more reads? With thousands of press releases sent each day, you need a strong headline to stand out. Boost press release readership with five headline-writing strategies.

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The Real Ello Takeaway for Communicators

Ello for PR - Featured

The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.

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It’s Time to Think of Your Content as a Party Bus

Pinata - PR Party Bus

“Build it and they will come” strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here’s what you need to do.

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