It’s Time to Think of Your Content as a Party Bus

Pinata - PR Party Bus

“Build it and they will come” strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here’s what you need to do.

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Answer These 3 Questions to Tell a Better Story

PR Storytelling - Featured

Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.

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Algorithm Changes Are the Norm Thanks to Scammers and Spammers

Facebook Algorithm

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

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ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs

ToFu - PR

Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.

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8 Content Curation Tools That Will Slash Your PR Budget

8 Content Curation Tools - Featured

Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.

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