In two weeks, people will reflect on how grateful they are for family, friends, and other blessings this Thanksgiving. Business owners should also take a minute to thank the customers that make their businesses run. It goes a long way to ensuring that first-time shoppers return and that loyal customers stay loyal.
In the age of social media, where shoppers share their customer experiences by word-of-mouth, businesses of all sizes are coming round to the power of saying thanks. Last summer, Nestle Drumstick produced a music video to celebrate its 1 millionth Facebook follower. This month, a Baltimore-area real estate office will send a Thanksgiving pie to its new homeowners.
Here are 50 ideas to thank your customers in a way that stands out.
Tips from Vocus
1. Stand out by stepping back from technology and sending a hand-written note
2. Showcase your customers on social media, in-store displays, or email
3. Give loyal customers an out-of-the-blue exclusive discount
Tips from iContact
4. Make a short video thanking fans and share it via social media and email
5. Host an exclusive after-hours shopping event for loyal customers
6. Organize a customer-appreciation event (Make sure there’s dessert!)
7. Offer top customers an extra 5 to 10 percent off existing sales
8. Respond graciously in person or online to customer comments
Tips from Help Scout
9. Hold an educational event about the most interesting parts of your industry
10. Celebrate customer milestones by sending them a note or present
11. Refer business to your clients
12. Hold a special social media deal for technologically-savvy customers
Tips from Enve Creative
13. Send a gift to a random customer
14. Make a donation to a charity that your customers value
15. Create a loyalty rewards program
16. Send cards, which create a more personal relationship
Tips from 1-800-bakery.com
17. Share your knowhow with an email newsletter that informs rather than promotes
18. Hand out creative swag on items not usually branded, like pastries
19. Incentivize feedback by providing a small reward for comments
Tips from Avocado Consulting
20. Email thanks to customers immediately after a purchase and when the status of transactions change
21. Stand out by sending Thanksgiving cards, which help customers remember you before the buying season
Tips from Toilet Paper Entrepreneur
22. Mail a wooden postcard to select customers and offer a gift for its return
23.Include a chocolate bar and business card on every shipment
24. Email customers their receipts at tax time and remind of possible deductions
25. Organize networking events among your customers to expand partnerships
26. Never underestimate the power of a singing telegram or tickets to a ballgame
Tips from 12 Most
27. Buy customers a useful book and include note about how it could help
28. Name a product or promotion after a customer
29. Hand out a “Customer of the Month” award complete with plaque
30. Develop exclusive content for your best customers
31. Take a customer out to dinner after a sale is completed
32. Pick up the phone and call just to thank a customer for being with you
Tips from Business 2 Community
33. Send a holiday card and include a lotto ticket
34. Create branded coffee mugs and send them to customers
35.Call new clients to check how the service is and what can improve
36. Provide a surprise sample of a product the customer might like
Tips from Copywriter’s Roundtable
37. Throw in free shipping
38. Survey customers to understand how to better serve them
39. Send a customer a gift basket filled with personalized goodies after a sale
Tips from Heidi Cohen
40. Offer a store coupon after an online purchase is made
41. Dedicate a section of your blog to customers
42. Reward new email registrants with a coupon or useful information
43. Have a raffle for your customers
Tips from Triple Moon Design
44.Hold a competition where customers show how they use your product
45. Develop a virtual suggestion box and post the best suggestions
46. Offer a printable coupon online to be used in your store
47. Hand out coupon codes to customers for future purchases
Tips from Andrew Jensen
48. Contact a long-absent customer and send an invitation to come back
49. Send information by mail or email about new products and services
50. Ensure that every thank you is genuine because customers can tell
How will you thank your customers this Thanksgiving?











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