For B2B and B2C marketers alike, email is one of the most productive marketing tactics.
This reality makes email marketing the real workhorse in the wheelhouse – especially since email and social media is such a powerful combination.
A successful email marketing campaign begins with one fundamental skill: writing effective subject lines.
Poor subject lines can kill your email campaigns dead. They’ll be ignored, deleted, or worse, get caught up in spam filters. An unseen message is wasted effort.
The copywriting trainers at American Writers and Artists teach The Four U’s approach to writing headlines. An email subject line is really nothing more than a modified headline, so the same principles apply:
- Be USEFUL to the reader,
- Provide them with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.