It’s planning season and the pressure is on. How will you make the right choices for your 2014 digital marketing mix?
Our new, free Marketing in 2014 Guide is here to help.
Written with a team of digital marketing’s foremost technologists and innovators, our guide explains 2014’s key trends, what they mean for you, and how to make them work with your brand’s strategy.
Contributors include “Age of Context” author Shel Israel, Christopher S. Penn of Shift Communications, MSL GROUP’s Stephanie Agresta, Jason Falls of Cafe Press, David Berkowitz of MRY, and WCG’s Spike Jones.
So what’s in store? Prepare for:
- Bigger Data: you’ll have more data about customers than ever. Are you ready to take advantage?
- Stronger Social: Brands are using social teams as their eyes and ears. Discover how to make the most of this new insight stream.
- More Automation: triggered communications deliver more engagement with less effort – but keeping the human touch is essential
- Content for All: prospects, reporters and search engines will reward relevant, tailored content. How will you provide it consistently?