With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.
Six Types of Personal Communications That Nurture Relationships

With so much conversation about online content, marketers risk overlooking an entire category of content that can be extremely effective in nurturing customer relationships: personal communications.
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Two Ways to Attract Publicity Without A New Story

Earning publicity doesn’t always require pitching a fresh story to reporters and bloggers. Instead, you can attract them to you with these two straightforward PR techniques.
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Links We Love: Repurposed Infographics, Targeted Video and Mad Mob

A print ad did what? Find out how one Brazilian company’s old school print ad generated new school buzz and the week’s top marketing news in Links We Love.
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Have You Started Marketing in 3D?

Whilst making a financial return is important, your prospects, customers and other stakeholders would like you to play a positive role in society that’s functional, commercial, social and environmental.
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