5 Ways PR Has Changed Since 1999…and Why Now’s Better

How Has PR Changed - Featured

How much has PR changed since the turn of the century? More than enough for most PR professionals. See five of the biggest changes PR has seen and why those changes actually are better for today’s PR pros.

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The One Trend Social Media Experts Avoid

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There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.

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The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success

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The NFL’s treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league’s reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.

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The Santa Cycle and Its Impact on The News

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The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR pros should think of pitching the media.

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6 Ways to Find the Right Reporters to Pitch

How to Find a Reporter to Pitch

There are so many pitching rules out there, but what good will they do if you can’t find the right reporters to pitch? Here are six tactics that will help you identify the best reporters to pitch and earn coverage.

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