Save Time by Automating These 5 PR Tasks

Automation - PR Tasks

The amount of responsibilities a PR pro has can be overwhelming. What if there was a way to automate some of those tasks? Ah…but there is! See five ways technology can help you do PR more efficiently.

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Why Crowdsourcing Is Problematic for PR

Crowdsourcing PR - Featured

Wikipedia. Yelp. Facebook. Those channels make crowdsourcing problematic for PR pros because public opinion is no longer finessed by press releases and press conferences. It is increasingly influenced by the crowd.

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Top the Charts! 5 Insights for How to Do Social PR

Katy Perry - PR Like a Pop Star

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.

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Turn Pitches Into Publicity With 4 Journalists’ Tips

Pitches and publicity - Featured

When it comes to getting a reporter’s attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.

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Measure Your PR Campaigns and Drive Bottom Line Results

Fitbit - Featured

Do you measure your PR efforts? If not, you’re missing out on the ability to analyze and optimize. Follow these six steps to easily measure your PR efforts and show how valuable your work is to decision makers.

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