7 Random Stats That May Change Your PR Plan

Glasses - PR Stats

Stats are great. When they provide meaningful insights, they’re even better. Geoff Livingston curated seven PR stats from studies that migh convice you to change your PR plans in the near- and long-terms.

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5 Best Practices for B2B Public Relations

B2B PR - Featured

If you do B2B public relations, your target audience self-educates, making your job much more difficult. Here are five best practices to follow to make sure you reach and nurture these audiences.

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Can PR Keep Up With The Future?

Can PR Keep Up With the Future?

New social networks. Wearables. The Internet of Things. PR pros have a lot to keep up with and prepare for. There’s barely enough time in the day. Allen Mireles takes a peek at the busy future of PR.

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Do You Build Value or Add Noise? Insights from Brian Solis

Brian Solis - Future of PR - Featured

Your content may get reads, but does it actually make an impact? Altimeter Group’s Brian Solis reveals his secret to stand out content: empathy. See how you can better understand your audience and meet their needs.

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How to Use Real-Time PR to Generate Conversions and Sales

Real-Time PR - Featured

Real-time PR has the potential to generate more than just buzz. It can make a bottom-line impact. See how major brands used the tactic during the Olympics and after Downton Abbey to drive conversions and sales.

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