Top the Charts! 5 Insights for How to Do Social PR

Katy Perry - PR Like a Pop Star

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.

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Turn Pitches Into Publicity With 4 Journalists’ Tips

Pitches and publicity - Featured

When it comes to getting a reporter’s attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.

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Measure Your PR Campaigns and Drive Bottom Line Results

Fitbit - Featured

Do you measure your PR efforts? If not, you’re missing out on the ability to analyze and optimize. Follow these six steps to easily measure your PR efforts and show how valuable your work is to decision makers.

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5 Tips to Avoid Spamming Your Target Audiences

Don't Spam Customers

Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch email to all of the journalists on your list. Here are five tips to help you avoid spamming your target audiences.

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Do PR Pros Need to Know How to Market (and Vice Versa)?

PR and Marketing Integrated Featured

Once upon a time, there were PR professionals, and there were marketing professionals. Now, there’s plenty of overlap among the two. Having cross-function skills will only help. Here’s what you need to know.

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