It’s no secret that small businesses are a driving force in the US economy. According to the Small Business Quarterly Bulletin released by the U.S. Small Business Administration (SBA), small firms with 20-499 employees have provided three-quarters of the net employment growth since the end of the 2007-2009 recession. Your business might have a mild-mannered exterior, but to the economy, you’re a superhero.
Even the most powerful superhero’s repertoire can benefit from the addition of a few new techniques, however. Here are three small business marketing superpowers worth developing today – no radioactive spiders necessary.
News Release Reach
Press releases are one of the most effective ways to share news about your company’s innovations, expansions, new products and services, or any other changes that will impact your customers in a positive way. According to Fireclick, three percent of press release readers will become customers. The power of a perfectly poised press release is like that of Superman himself, without any weaknesses like kryptonite. Compare this to pay-per-click, with a conversion rate of two percent. Successful press releases follow a standard format, achieve widespread distribution and provide informative, relevant content. Even if your marketing budget is minimal, low-cost distribution services are available that will provide your press releases with widespread exposure at bargain rates.
Social Media Speed
As of 2011, Facebook boasted nearly 11.5 percent of the world’s population among its members. Social media is changing the marketing word at speeds the Flash can barely keep up with, and no small business can afford to ignore social media marketing. It’s crucial to develop a brand engagement program suitable for your target audience. Follow-through is just as critical. Replying promptly to Facebook comments, posting regular Tweets about industry news, pinning images on Pinterest and actively participating in groups on Google Plus are all super-powerful ways to set your brand apart from the competitors.
A study conducted by AOL and Nielson shows that 53 percent of the time Internet users spend online is spent viewing content. Sixty percent of that content mentions a brand or product by name, with the content that people share the most containing useful information from a trusted source. Like the Avengers, a group of unique individuals with different talents working together to save the world, your content needs to be strong and attract different personalities without falling apart. By consistently posting unique content that provides value – product or service information, how-to articles, hints and tips, suggestions for making the most of your company’s product or services – you can develop a powerful relationship between your brand and your customers.
Bonus: Your Superhero Vehicle
Where would Batman be without his Batmobile? Walking, that’s where – and superheroes don’t have time for that.
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Image: Anders Ruff Custom Designs, Creative Commons