Infographic: A PR Pro’s Guide to Social Media Etiquette

Social Media Etiquette Guide for PR Pros

Afraid that one social media slip up will make your business go viral for all the wrong reasons? Act with confidence using the advice from an infographic that serves as a guide to social media etiquette for PR pros.

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Social Media Updates: Videos, Twitter Updates and Pin-versations

Social Media Updates

Has video taken over social? What does Twitter have up its sleeve? Has Pinterest become the newest place to engage audiences? Get those answers and more in this week’s roundup of social media updates.

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Build Better Media Lists With These Advanced Social Media Tips

Build Media Lists

PR pros depend on building and maintaining lists of journalists, bloggers and industry influencers, but it takes time they often don’t have. Build a better list fast using these advanced social media tips.

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Size Isn’t Everything: How to Create Niche Online Communities

Quantity Quality Featured

Would you rather a big audience or a small one? It depends. In the current age of “craft culture,” people gravitate toward companies that serve a niche. Here’s how to succeed by building a niche online community.

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Is Social Media a Reliable PR Tool?

Social Media for PR?

Social media seems ideal for PR, but does the messenger mar the message? Discover whether social media is a reliable tool for PR by seeing when people trust information from social media.

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