Instagram for PR: 4 Campaigns to Spark Your Imagination!

Instagram for PR

Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.

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Top the Charts! 5 Insights for How to Do Social PR

Katy Perry - PR Like a Pop Star

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.

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Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day

State of the Media - Reporters and Social Featured

Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!

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5 Tips to Avoid Spamming Your Target Audiences

Don't Spam Customers

Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch email to all of the journalists on your list. Here are five tips to help you avoid spamming your target audiences.

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Solving Social Media’s ROI Mystery

Social Media ROI Mystery

There is no doubt that social media ROI has remained elusive to marketers. The Social Media Marketing Industry report released in May 2014 showed that 88% of marketers want to know how to measure the ROI from social media. Why haven’t marketers figured this out already? It’s because we’ve been looking at it through the wrong lens.

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