This Friday, the world’s news media will be focused on the opening ceremonies at the London Olympics, a three-week event featuring 26 sports and over 10,000 athletes from 204 nations.
Closer to home, however, clever marketers have spotted a massive newsjacking opportunity. Newsjacking, as defined by marketing strategist David Meerman Scott, is the “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.”
It’s a DIY PR technique that allows smart businesses to capitalize on the big news stories of the day, and we’re delighted to report that customers of PRWeb – our online news release service – are taking full advantage of newsjacking. Here are ten of our favorite examples.
Here are our ten favorite newsjacks in run-up to London 2012.
Tech Bargains is getting more specific with their newsjack, focusing on social media use during the Olympics. That’s a smart way to reach their more tech-savvy audience.
Photo: Loco Steve (Creative Commons)