Seth Godin is the marketing industry’s leading inspirational and strategic voice,
To celebrate our No Secrets, No Shortcuts webinar with Seth, we’ve curated our five favorite Seth Godin titles in this blog post.
First, here’s the skinny on the webinar – now available here on demand!
The connection economy doesn’t respond well to industrialized, scalable, impersonal approaches. You might be able to fake it for a while, but real success comes from somewhere else. NY Times Bestselling Author Seth Godin will use stories, examples and your own dreams to help you see an achievable series of next steps: a way to thrive, instead of fighting to maintain the status quo:
- Figure out what it means to connect
- Understand the power of permission, generosity, and bravery
- Know what to tell your boss along the way
Okay, onto our favorite Seth books: The Essential Seth Godin
1) Have you read Permission Marketing yet? This book should be the Bible for anyone who manages a customer database. In an era of big data with Internet access everywhere, and brand intrusion at every corner, garnering permission to interact with loyal customers is more important than ever. Permission Marketing was written in 1999, but seems more prescient every day.
2) Seth’s most recent work, The Icarus Deception, focuses on balancing creativity with workplace requirements. Tension exists in a business world of change and organizations made of rules. We love how this book helps you draw upon creative artistry to succeed.
3) Purple Cow taught a new generation of marketers about how to distinguish their brands by being remarkable. The 80s benefited from Al Ries and Jack Trout’s classic book on Positioning, but Seth’s take on the topic adds a new wrinkle that goes beyond messaging. Instead, create a special unique experience that stands out.
4) We’ve all been in those messaging meetings where we have to hit the business benefits and features. But as All Marketers Are Liars pointed out so well, customers don’t care about these points. They want real authentic stories that speak to them, and make an idea relatable.
5) Entrepreneurs and marketers alike try to build great things. Building great things takes time, and often in the middle of these efforts we struggle, hitting a metaphorical wall. In The Dip, Seth discusses this period of time, how to get through it… and how to know when it’s time to quit.
These are our five favorite Seth Godin books. What are yours?
Featured image: sethgodin.com