Rule #76: No Excuses: Create Video.

When it comes to marketing tactics, many marketers are quick to offer excuses as to why they are not actively implementing a particular method. Marketers and businesses are pulled in a hundred different directions, so it is easy to understand why excuses are made.

However, in many cases, marketers simply cannot afford to ignore certain tactics. Video marketing is one such tactic. It is no longer an option for marketers—it’s a necessity.

We’re here to kick your excuses to the curb and convince you that video is not only practical, but an essential marketing tool.

Excuse #1: “Video marketing takes too much time.”

Rebuttal:  There may not be enough hours in a day for marketers, but there are enough seconds in a day. What do we mean? Certain applications, such as Vine, only take a few seconds to create a video. With such an easy tool at marketers’ fingertips (literally), time is not an excuse to remain uninvolved.

Excuse #2: “Video marketing is expensive.”

Rebuttal: We aren’t asking you to make a Stephen Spielberg production. Many of you reading this post have a functioning video camera in your pocket already—your smartphone. As far as platforms go, tools such as Vine and YouTube are completely free. Excuse dismissed.

Excuse #3: “I’m not tech-savvy enough to make a video.”

Rebuttal: With the advent of smartphones and social media, video has become easier to make than ever before. The fact is that you need very little equipment or technical skills to create appealing video. If you know how to work your phone and use a video application, you’re set. If you don’t know how to use an application, many of them offer tutorials that take very little time to watch.

Excuse #4: “I don’t know how to make an interesting video about my business.”

Rebuttal: Some businesses aren’t as interesting or easy to market, especially when it comes to generating video. However, this still isn’t an excuse: your video marketing doesn’t necessarily need to center around your business or product. Establish yourself or company as an industry thought leader by offering tips and advice in a video. Video marketing is a chance to get creative, so have fun and think outside the box.

Excuse #5: “I don’t think video marketing will be worth the time and effort.”

Rebuttal: We already discussed how little effort and time need to go into video marketing, but we haven’t touched on the incredible benefits this tactic can bring about. Improved user engagement, brand awareness, and search visibility are only three of the myriad of benefits video marketing offers your business.

As a marketer or business owner, you have a lot on your plate and we are not trying to discount that. But take the following statistic from Dr. James McQuivey of Forrester Research into consideration:

One minute of video is worth 1.8 million words.

If that stat alone doesn’t grab your attention, perhaps this dissection by videobrewery.com may help you come to your marketing senses:

“Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.”

Take this Vine we put together as an example. It took us ten minutes total to create the images and the Vine itself:

 

Still holding on to your excuses?

We’d like to borrow a quote from the movie Wedding Crashers: “Rule #76: No excuses. Play like a champion.” In this instance, Rule #76: No excuses. Create video.

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