"The primary reason we selected Vocus was because of the media database. Since we implemented Vocus' public relations software, the number of news clips we've received about TG has doubled."

Challenge:

Solution:

To launch a media relations program that addressed the local Texas media and also allowed TG to develop and expand outreach to national media outlets.

TG purchased Vocus Public Relations because it offered broad access to the media and easy tools for communicating and tracking interactions with the media.

Benefits:

• Increased Publicity - The amount of news coverage doubled after implementing Vocus.
• Improved Productivity - With access to the Premier Media Database, TG was able to quickly develop targeted media lists for both local and national news stories. Because the contact information is researched and updated on a daily basis, TG is spending staff time on strategic communications programs rather than performing research and data entry to keep media lists up-to-date.
• Analytics - All news clips are electronically added and stored in Vocus Public Relations. In a few keystrokes, the communications department can produce reports summarizing results and analyze the effectiveness of its communication programs.
• Cost-Savings - TG eliminated some wire expenses since staff can now easily manage direct communication with key media targets.
• Efficiency - Vocus supports the ability to direct and manage all the media relations programs, which is especially important for this one-person department.