Editor’s media picks – 5/4

Ad buyers ask magazines to reveal more about their tablet editions
By Nat Ives

Print media buyers have sent a letter to magazine publishers asking them to reveal more information about their tablet editions’ performance. Magazines are deciding which tablet metrics to regularly share with advertisers.

“While certain digital extensions, such as the tablet, represent a relatively new medium, we believe the time has come for rigorous transparency and accountability,” the 4A’s Print Media Committee said in a May 1 letter to the MPA, the magazine industry association… More via AdAge.com

Covering the business of debt via blogging

Steve Rhode is using his personal finance experiences to cover the debt industry like no one else.

Rhode, 52, started GetoutofDebt.org in 2009, a blog that aggressively reports and investigates debt consolidation and debt advice businesses. From his home in the Raleigh area, he posts about five stories a day as well as answers questions from readers… More via TalkingBizNews.com

Discovery’s Oprah problem
By Edmund Lee and Andy Fixmer

Oprah Winfrey stood before advertisers and media executives in New York last month and offered a humble assessment of her effort to create OWN: Oprah Winfrey Network. Despite her popularity, the new cable channel attracts less than a 10th of the audience her syndicated TV show used to pull in. “I am in the climb of my life,” Winfrey told the crowd. “I am climbing Kilimanjaro, and it’s all on Wilshire Boulevard at the OWN offices.” … More via BusinessWeek.com

Huffington’s role shrinks at AOL
By Keach Hagey

Arianna Huffington acknowledged Thursday that her portfolio at AOL Inc. AOL -1.88 percent is being scaled back to include only the Huffington Post, undoing a structure put in place when her website was acquired by AOL last year.

After buying the Huffington Post for $315 million, AOL gave Ms. Huffington editorial oversight of all its properties, including tech-news site TechCrunch, the patch.com network of local news sites, MovieFone and MapQuest… More via WSJ.com

Pilot stands by handling of attack on staff members
By Denis Finley

On Tuesday, The Virginian-Pilot found itself embroiled in a national controversy over the recent attack on our reporters Dave Forster and Marjon Rostami after they attended a concert at the Attucks Theatre in Norfolk.

We did not report the attack as a news story, and some have accused us of burying the incident for political reasons… More via HamptonRoads.com

Katrina M Mendolera

Katrina Mendolera took the helm of inVocus as editor in chief in 2009, and has been running the site ever since. She initially joined Vocus as a senior media researcher for newspaper content in 2007. Prior to that, Katrina worked in daily and weekly newspapers. She holds a master’s degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University. She is also an editor with Booktrope Publishing and the author of Fractured Dream (The Dreamer Saga). Email: krandall(at)vocus.com.

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