PR firm calls for ethical guidelines in sponsored content, Rolling Stone cover creates controversy & more: Editor’s media picks – 7/17

HIMSS Media launches news site in connection with event
By Michael Rondon

More and more association and b-to-b publishers are trying to link their digital content with events. It’s a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers… More via FolioMag.com

PR giant Edelman calls for ethics in sponsored content

The Atlantic’s brief and ill-fated business relationship with the Church of Scientology awakened news publishers to the need for clear principles around the handling of paid for and produced by marketers. That’s a conversation that’s happening on the other side of the divide as well… More via Forbes.com

Quebecor’s Sun Media closes newspapers as ad rev dries up
By Krithika Krishnamurthy

(Reuters) – Canadian media and telecommunications conglomerate Quebecor Inc’s Sun Media Corp cut 360 jobs, for the second time in less than a year, and said it was closing eleven newspapers to cut costs amid falling ad revenue… More via Reuters.com

Rolling Stone Boston bomber cover story: Dzhokhar Tsarnaev image stirs controversy

Boston bombing suspect Dzhokhar Tsarnaev will appear on the cover of the Aug. 3 edition of Rolling Stone magazine.

The cover, which features a self-taken portrait of Tsarnaev sporting shaggy hair and a goatee, identifies him simply as “The Bomber,” while promising to explain “how a popular, promising student was failed by his family, fell into radical Islam, and became a monster… More via HuffingtonPost.com

Romenesko now offers sponsored posts
By Justin McLachlan

Everyone’s got to pay the bills, but when we noticed that Jim Romenesko, journalism stalwart, has started offering sponsored content on his site—our hearts sank just a little. Has it come to this? …More via MediaBistro.com

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