Attract & Engage
Deliver your campaigns with best-in-class tools for email, search visibility, social media and PR.
- Buying Signals ™ Scans millions of conversations for prospects looking to buy a product or service like yours. No scouring. No tedious searching. Just quality leads.
- Recommendation Engine Filters and suggests relevant content and conversations to help you turn conversations into sales.
- Campaign Management Makes complex campaigns easy with one central point of integration. See the impact your campaigns have in real time, and assess the effectiveness of each channel.
- News Releases Vocus software is the only way to distribute your news with the world’s #1 news release service for traffic and search.
Nurture & Convert
Turn prospects into leads, and leads into customers with customizable landing pages, social CRM, behavioral segmentation and targeted messaging.
- Email Maximize your marketing with integrated email. Our award-winning solution includes all the features and services businesses need to deliver trackable results.
- Landing Pages Capture the leads that feed your sales funnel with customizable, measureable landing pages. Create one in minutes, link it to a campaign and track your sign-ups all the way through to conversion.
- Social CRM Manage prospect relationships better with complete profiles of your audience. Segment prospects by engagement history to target them with campaigns that really resonate.
- Workflow Automation Nurture customers with the right content at the right time by creating custom experiences using the most intuitive workflows in the industry.
- Lead Scoring Improve your marketing efficiency with lead scoring. Customize the scoring criteria, and the software automatically qualifies your leads so you can engage with confidence.
- Salesforce Integration Sync your sales and marketing data and deliver leads to the sales team automatically with built in Salesforce.com integration.
Measure & Improve
Optimize your tactics with measurable campaigns, tracking and actionable analytics.
- Funnel Reports Understand your customer’s journey and what drives results. Track prospects all the way through the marketing funnel, step by step, from initial engagement to conversion.
- Impact Reports Get the big picture on what’s influencing your prospects. See which channels and content are driving the most click-throughs and engagement, so you can fine-tune and improve your campaigns.
- Behavioral Segmentation Engage prospect segments with targeted campaigns based on engagement history for maximum relevance and ROI. That’s marketing done right!
- Tracking Any Marketing Activity Marketing today means engaging across every channel to promote and engage leads and customers. Vocus gives you the tools to track every activity from PPC advertising to niche social networks to affiliate offers. Measure your campaigns more accurately and get better insight into how every channel affects your marketing.