Search: Get found
Reach new customers by turning your newsworthy content into visible search results on news sites and search engines like, Yahoo!, Google and Bing.
- News Releases: Vocus software is the only way to distribute your news with the the world’s #1 news release service1 for traffic and search.
- Local Listings: Get your company listed on websites that make up 90%+ of local search queries.
Email: Connect Directly with Prospects and Customers
Maximize your marketing with integrated email. Our award-winning solution includes all the necessary features and services businesses need to deliver trackable results.
- Segmented Campaigns: Target campaigns with segmentation and auto-responders to generate more revenue and nurture leads.
- Contact Management: Manage and segment contacts to nurture relationships by need and demographic information.
- Message Builder™: Create emails with hundreds of professionally-designed templates.
- Social Sharing: Amplify email content through social media and measure results with real-time analytics.
PR: Generate Media Coverage
Receive hundreds of press opportunities daily from over 30,000 journalists and bloggers who use Vocus to find sources and stories.
- Social Engagement and Monitoring: Share and monitor news online, on social networks and through media outlets with one integrated solution.
- Publicity Alerts: Receive media inquiries directly from journalists and bloggers.
- Press Releases: Publish stories using the world’s #1 news release service for traffic and social sharing1 to generate buzz and business.
- Media Database: Send your release to targeted journalists from our extensive media database.
Vocus Marketing Software delivers Marketing Opportunities directly to you.
Leads, social media
conversations, Facebook apps, media inquiries from journalists, and curated
content, are all delivered in one organized stream of Marketing Opportunities with our one-stop dashboard.
- Recommendations: Our technology tells you who to talk to and where to talk to them with content suggestions that generate real engagement and results.
- Leads: Convert marketing opportunities to revenue by integrating search, social, email and publicity.
- Monitoring: Track your success with news, blogs, social media, search and publicity.
Improve your Campaigns with Analytics
Our technology tracks and measures your marketing efforts so you can see if prospects are opening emails, sharing social, clicking through to your online store. These Analytics give you an easy to read validation of which marketing tactics are working best, making it simple for you to adjust and improve your results.
- Track site traffic and keyword-referrals with integrated Google Analytics.
- See what is working: Get data on click-throughs, open rates, and social shares.
- Measure your social success and watch your likes, follows and shares grow.
- Understand your target audience with up-to-date Facebook demographics and geographics.
Social: Leads Come to You
Turn your social media into social marketing by engaging with prospects, influencers and customers with one smart software solution.
- Buying Signals™: Scans millions of conversations for prospects looking to buy a product or service like yours. No scouring. No tedious searching. Just quality leads.
- Recommendation Engine™: Filters and suggests relevant content and conversations to help you turn chats into sales.
- Facebook Services & Apps: Create sweepstakes, contests and unique promotions with customizable apps. No developer necessary.
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