Attract & Engage
Deliver your campaigns with best-in-class tools for email, search visibility, social media and PR.
- Buying Signals ™ Scans millions of conversations for prospects looking to buy a product or service like yours. No scouring. No tedious searching. Just quality leads.
- Recommendation Engine Filters and suggests relevant content and conversations to help you turn conversations into sales.
- Campaign Management Makes complex campaigns easy with one central point of integration. See the impact your campaigns have in real time, and assess the effectiveness of each channel.
- News Releases Vocus software is the only way to distribute your news with the world’s #1 news release service for traffic and search.
Nurture & Convert
Turn prospects into leads, and leads into customers with customizable landing pages, social CRM, behavioral segmentation and targeted messaging.
- Email Maximize your marketing with integrated email. Our award-winning solution includes all the features and services businesses need to deliver trackable results.
- Landing Pages Capture the leads that feed your sales funnel with customizable, measureable landing pages. Create one in minutes, link it to a campaign and track your sign-ups all the way through to conversion.
- Social CRM Manage prospect relationships better with complete profiles of your audience. Segment prospects by engagement history to target them with campaigns that really resonate.
- Workflow Automation Nurture customers with the right content at the right time by creating custom experiences using the most intuitive workflows in the industry.
- Lead Scoring Improve your marketing efficiency with lead scoring. Customize the scoring criteria, and the software automatically qualifies your leads so you can engage with confidence.
- Salesforce Integration Sync your sales and marketing data and deliver leads to the sales team automatically with built in Salesforce.com integration.
Measure & Improve
Optimize your tactics with measurable campaigns, tracking and actionable analytics.
- Funnel Reports Understand your customer’s journey and what drives results. Track prospects all the way through the marketing funnel, step by step, from initial engagement to conversion.
- Impact Reports Get the big picture on what’s influencing your prospects. See which channels and content are driving the most click-throughs and engagement, so you can fine-tune and improve your campaigns.
- Behavioral Segmentation Engage prospect segments with targeted campaigns based on engagement history for maximum relevance and ROI. That’s marketing done right!