Learn directly from the experts on how to expand your audience reach, increase brand awareness and generate sales for your organization through social media. Watch virtual presentations and interact with presenters in live Q&A sessions, scheduled chats and informal virtual breakouts.
Time |
Session Title/Description |
10:00AM-10:50AM | Twitter Best Practices: A Panel Discussion on Twitter
Confused about Twitter? Join our panel of experts to learn how to Tweet like a pro! Get expert advice on how to build up your following, engage with your peers and leverage this exciting new platform.
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Speaker(s) |
Shonali Burke, Shonali Burke Consulting; Christie Day, Southwest Airlines; and Nicole Nolte, Welz & Weisel Communications |
10:50AM-11:00AM - Networking Break |
11:00AM-11:50AM | How to Build a Social Media Release
Through online distribution services and social media, press releases have become more powerful than ever. As PR professionals, you need to make sure you are getting the most out of your release. Learn the most important elements, evolution and distribution channels to create a Social Media release that will help you engage with social media targets. Led by Brian Solis, this interactive session will teach you how to adjust your skills for the new world of PR.
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Speaker(s) |
Brian Solis, Author and Principal, FutureWorks |
11:50AM-12:00PM - Networking Break |
12:00PM-12:50PM | Keynote: Putting the Public Back in Public Relations
Join Brian Solis and Deirdre Breakenridge to discuss tips from their new book, “Putting the Public Back in Public Relations.” Learn new ways to build the relationships that matter and reach a new generation of influencers using platforms from Twitter to Facebook.
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Speaker(s) |
Brian Solis, Author and Principal, FutureWorks; Deirdre Breakenridge, Author and President, PFS Marketwyse |
12:50AM-1:00PM - Networking Break |
1:00PM-1:30PM | Scheduled LIVE Chat
Creating Brand Ambassadors- Learn from Brian Solis about how the "Conversation Prism" and evolution of the pitch, impacts the overall development of your brand, while Deirdre Breakenridge discusses how an effective internal employee social media strategy can impact your company with respect to recognition, reputation, coverage, sales, and more!
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Speaker(s) |
Deirdre Breakenridge and Brian Solis |
1:30PM-2:00PM - Lunch Break, Networking Cafe |
2:00PM-2:50PM | Integrated Approach to PR and Emerging Media
How do you focus on online, blogger and multimedia communications without sacrificing your traditional media tactics? Join this session to find out how one major brand was able to use Vocus to stay relevant with targeted media and blogger outreach, stay organized using the Projects function, and most importantly, measured success for their integrated campaigns.
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Speaker(s) |
Ashley Pettit and Christi Day, Southwest Airlines |
2:50PM-3:00PM - Networking Break |
3:00PM-3:50PM | Maximizing the Value of Your News: From Twitter to Google
Every day, key influencers search for your news online. Combining traditional and new outreach methods, you can extend the reach of your message to an even broader audience. Join this session to discuss how to maximize the value of your news and the dollars you put behind it.
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Speaker(s) |
Sandra Fathi, Affect Strategies |
3:50PM-4:00PM - Networking Break |
4:00PM-4:50PM | Blogger Relations Panel
Trying to navigate the new media landscape and understand the tactics and approaches to engage? Join our expert panel to get their insights on how today's PR professionals can develop successful blogger relations and avoid the pitfalls.
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Speaker(s) |
Aaron Brazell, Technosailor; Kate Michael, K Street Kate LLC; and Peter Corbett, iStrategyLabs |
4:50PM-5:00PM - Networking Break |
5:00PM-5:50PM | Avoiding the Bad Pitch Blog
With PR spam at an all time high and bad pitches appearing online, join the Bad Pitch Blog’s Richard Laermer to hear how to keep your pitches on target and off his site. Laermer will offer tips and advice on how to maintain and build strong relationships through carefully crafted pitches that are both spot on and unforgettable.
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Speaker(s) |
Richard Laemer, CEO of RLM PR, Co-manager, BadPitchBlog!, writer, Laermer.com and author of Full Frontal PR, Punk Marketing, 2011 and Trendspotting |
5:50PM-6:00PM - Networking Break |
6:00PM-6:30PM | Scheduled LIVE Chat
Leveraging the Power of Emerging Media- Chat live with Christi Day and Ashley Pettit from Southwest Airlines on how on corporate brand uses the power of emerging media as a communications tool. Lean how Public Relations and Emerging Media work together to achieve success and measure the effectiveness of their campaigns!
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Speaker(s) |
Christi Day and Ashley Pettit, Southwest Airlines |
